Michael Jeffrey

Seasoned sales executive with a successful track record spanning more than three decades, demonstrating an exceptional ability to cultivate and revitalize territories, recruit, train, nurture, and oversee high-performing sales teams. Proficient in navigating commercial, dealer, GSA, and international sectors. Distinguished by profound insights and strong networks within the U.S. and global commercial fitness industry.

With a robust background in sales, my expertise spans consultative selling, delivering high-impact presentations, mastering win-win negotiations, forging lasting relationships, and navigating the complexities of long sales cycle transactions, particularly with capital equipment. As a top-performing sales professional, I have successfully secured multimillion-dollar tender contracts for True Fitness, notably expanding the company's footprint into Europe and the Middle East. My tenure at Marpo Kinetics was marked by remarkable sales increases in 2013, alongside the successful introduction and integration of major National Accounts within just the first eight months of my role. I have generated significant sales revenue and secured major GSA accounts for the company's that I have represented, including prestigious clients like the White House, U.S. House of Representatives, U.S. Secret Service Headquarters, and the Pentagon. My consistent performance has led to surpassing sales quotas across multiple esteemed fitness brands such as Cybex, FreeMotion, Technogym, Marpo, and True Fitness during my career. I bring extensive management experience, having led sales teams of 10 or more representatives and managed dealer networks comprising up to 60 dealers and overseeing more than 200 dealer sales representatives concurrently. My technical proficiency is proven, with a solid track record in researching and developing prospect databases, executing feasibility studies, and adeptly translating complex product features into compelling, sale-able benefits.

• Communication Skills I and II
• Karass Effective Negotiation
• Sandler Sales Training Boot camp
• Sandler High Tech Selling
• Time Management
• How to Make Your Prices Stick

Experience / The Early Years

Sproing Fitness; Chicago, IL
National Director of Sales
2012 - 4/2013

Sano Sports and Fitness Group; Baltimore, MD
VP of Sales
2010 - 11/2011

Technogym USA; Seattle, WA
Mid Atlantic Regional Manager
2008 - 2010

FreeMotion Fitness; Colorado Springs, CO
Key Accounts Manager
2004 - 20008

Znetix, Seattle, WA; based in Bowie, MD
Sales/Marketing Executive
2000-2002

Cybex, Ronkonkoma, NY; based in Bowie, MD
Sales and Management Positions
1989-2000