Supported the E-Commerce team in maintaining and improving the direct-to-consumer website.
Provided weekly, monthly, and quarterly analytical reports to various teams, and recapped key learnings and recommendations based on the data to make data-driven business decisions using Salesforce Commerce Cloud and Google Analytics.
Managed the affiliate program with Rakuten Marketing to maximize program performance, drive e-commerce revenue, and increase both affiliate and customer acquisition, negotiate the publisher commission structure, and maintain and manage program assets (links, banners, texts, promotions).
Managed the promotional code creation and implementation on the company website.
Tested and QA'd all online sales to ensure accuracy.
Product management on the company website.
Associate Buyer
Stonewall Kitchen
York, ME
06.2021 - 11.2022
Forecasted and purchased inventory for home keeping and non-food closeouts.
Assisted in the product development of textiles and hard goods by collaborating with design teams and negotiating prices, terms, and minimums to meet profitability goals.
Worked with the Merchandising Planning Team to ensure timely merchandise delivery and accurate inventory levels.
Identified trends and updated merchandise selection to set Stonewall Kitchen apart from competitors, including working with Marketing to understand the customer profile to integrate into the buying strategy.
Merchandise Buying Coordinator
Stonewall Kitchen
York, ME
12.2017 - 06.2021
Coordinated the setup and breakdown at multiple trade shows annually, ensuring seamless execution and effective presentation.
Managed sample inventory to ensure a diverse assortment of products for stores.
Maintained item and vendor data to ensure all information is up to date.
Collaborated with the Senior Buyer and the Food Buyer on sampling items and item setup.
Sourced discounted hard goods for outlet stores.
Curated scents for the Stonewall Kitchen Fine Homekeeping products.
Coordinated the setup, breakdown, and attendance at multiple trade shows annually, ensuring seamless execution and effective presentation.
Administrative Assistant
The Fruh Team with Keller Williams
Newburyport, MA
01.2017 - 09.2017
Generated content for social media platforms to grow and engage both current and future potential clients.
Designed advertisements for mailings and social media to capture the growing market.
Managed the Fruh Team website.
Planned client appreciation events for over 100 guests.
Education
Bachelors of Science - Business Administration, Communications
Bryant University
Smithfield, RI
05.2015
Skills
Budget planning
Affiliate marketing
Product listing optimization
Digital marketing strategy
E-commerce platforms
Trade show coordination
Online merchandising
Promotions planning
Merchandise buying
Visual display installations
Merchandising trends
Costing and pricing
Timeline
E-Commerce Specialist
Stonewall Kitchen
11.2022 - 12.2024
Associate Buyer
Stonewall Kitchen
06.2021 - 11.2022
Merchandise Buying Coordinator
Stonewall Kitchen
12.2017 - 06.2021
Administrative Assistant
The Fruh Team with Keller Williams
01.2017 - 09.2017
Bachelors of Science - Business Administration, Communications