Michael J Lustig

Developed and executed the overall business strategy, building and leading a strong team, managing resources effectively, securing funding, establishing partnerships, and setting the company vision to ensure its growth and success.

• Directed business development initiatives, including acquisitions and joint venture agreements.
• Created effective communication strategies between management team members and employees at all levels of the organization.
• Negotiated contracts with suppliers to reduce costs while maintaining quality standards.
• Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
• Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
• Established performance standards for staff members in order to drive productivity levels up.
• Hired, trained, and mentored staff members to maximize productivity.
• Collaborated with executive team members on major decisions regarding company-wide initiatives.
• Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
• Implemented process improvement procedures that resulted in cost savings across the board.
• Provided oversight of all departments in order to ensure smooth operation of daily activities.

• Directed internal and external operational strategies for the sales and operations team.
• Reviewed and evaluated potential collaborations.
• Onboarded and prepared staff within the sales, service, marketing, and development divisions.
• Facilitated national sales meetings.
• Restructured personnel, processes, sales, and marketing messages.
• Leading company from $0 in sales to $1.5 million (Year 1), $2.7 million (Year 2).
• Developed sales, operations, customer service, development, and IT teams from 5 to 25 personnel.
• Led the initial round of private fundraising.
• Overseeing company operations, project timelines, business developments, and employee productivity, while building a highly inclusive culture to ensure team members thrive.
• Working with the CEO to set and drive the organizational vision and mission, corporate strategy, and hiring needs.
• Fostered an environment of continuous improvement, encouraging innovation and efficiency.
• Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
• Coordinated major project initiatives from planning through to execution, ensuring timely completion.
• Supervised the executive team, providing guidance on operational decisions.
• Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
• Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.

• One of the first 15 employees to join the company when there were no sales, sales metrics, KPIs, or operational policies.
• Developed the sales, implementation, and customer service teams from 6 to 60 personnel over a 4-year period.
• Northeast growth in 2012 increased from $250,000 to $12,000,000 in sales.
• National growth in 2013 was $82 million in sales, and in 2014, it was over $100 million in sales.
• Increased consumable growth from 2013 to 2014 by 125%, facilitating the acquisition of Ulthera for $600 million (6.6 times revenue) by Merz.

• Responsible for regional portfolio management and new product development commitments.
• Managed a team of 14 individuals, ranging from sales, clinical, engineering, and administrative personnel in the cardiac rhythm management (pacemakers, defibrillators) division.
• Increased market share between 7% and 15% each year.
• Recruited, trained, and developed a team of personnel to be the top-performing cardiac rhythm management region in the country.
• Led the sales process, negotiations for all bulk buys, and national accounts.
• One of five members of the national CRM executive strategic planning team.