MICHAEL JOHNSTON

District Sales Manager

Palfinger Liftgates

Cerritos, CA

02.2009 - 06.2024

Substantially increased the amount of customers we had in the territory and extensively grew our distributor business to more than 6 times the size dramatically increasing our market share to one of the strongest companies in the region
Spearheaded business expansion with distributors, strengthening existing partnerships and securing new accounts, from local consumers to large national accounts which lead to being tasked with transforming underperforming regions outside of initial responsibility, resulting in significant revenue growth
Specifically taking a region from 30% of forecasted revenue to over 200%.
Taking another region from not having any real meaningful results to being one of the most profitable regions in the country
Able to meet forecasting goals by consistently selling a diverse product range and finding new industries and opportunities to strategically develop in the market
Identified and cultivated new leads through targeted outreach and networking, developing deep strategic client relationships that significantly boosted sales and customer loyalty
Drove area sales growth from under $2 million to over $12 million annually by implementing innovative sales strategies, optimizing territory management, and enhancing customer engagement
Supported critical sales and post-sales support issues, ensuring timely and effective solutions that improved customer satisfaction and retention rates
I collaborated with the marketing team, worked with product development, and helped develop the customer service and inside sales teams to align sales strategies and drive business growth while managing and maintaining customer contact information, tracking leads, and ensuring accurate and up-to-date records.

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