Summary
Overview
Work History
Education
Timeline
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Michael Jones

Harrisburg,PA

Summary

Experienced Senior Accounts Manager with 14 years of expertise in marketing operations, account management, and project execution. Proven success in managing end-to-end campaigns, optimizing workflows, and driving collaboration. Skilled in vendor management, CRM automation, and multi-channel marketing initiatives focusing on data-driven strategies. A strategic leader blending traditional and digital marketing expertise to deliver measurable growth and success for clients and stakeholders.

Overview

14
14
years of professional experience

Work History

Senior Accounts Manager

Purplegator
09.2022 - Current
  • Oversee the strategic planning, execution, and management of marketing campaigns for a diverse portfolio of 20+ clients across industries, driving measurable growth through Facebook, Google/YouTube, SEO, organic social media, and traditional media initiatives.
  • Lead end-to-end project management workflows, coordinating cross-functional teams and ensuring seamless collaboration between internal departments, external vendors, and freelancers to meet project timelines and deliverables.
  • Design, implement, and optimize customized CRM workflows and project management frameworks using Monday.com, enhancing task allocation, project visibility, and pipeline management, resulting in improved operational efficiency and client satisfaction.
  • Develop and standardize performance reporting through Supermetrics and Reporting Ninja, reducing reporting turnaround by 75%+ and providing accurate, actionable insights to clients and stakeholders.
  • Direct the creation of interactive Looker Studio dashboards, providing real-time data visualization and empowering clients with clear, digestible marketing and business intelligence.

Account Executive

Gregory Welteroth Advertising
05.2011 - 08.2022
  • Managed advertising accounts for STIHL in 29 markets, coordinating multi-channel campaigns valued at $5.2 million annually, achieving over 50 million impressions.
  • Conducted market research and data analysis using MRI and Kantar, crafting customized marketing insights that drove participation from nearly 10,000 nationwide STIHL dealers, contributing to STIHL's continued growth.
  • Built strong relationships with media vendors and digital partners, overseeing project timelines, media buys, and creative delivery across diverse platforms (TV, print, digital, OTT, and social).
  • Led comprehensive campaign management, incorporating traditional and digital media channels, ensuring strategic alignment and KPI fulfillment to boost brand recognition and engagement.
  • Collaborated with external creative teams and agencies to refine messaging and positioning strategies, reinforcing STIHL’s leadership as the #1 gasoline-powered outdoor power equipment brand in the U.S.

Education

Bachelor of Science - Communications

Penn State Harrisburg
Middletown, PA
05.2011

Timeline

Senior Accounts Manager

Purplegator
09.2022 - Current

Account Executive

Gregory Welteroth Advertising
05.2011 - 08.2022

Bachelor of Science - Communications

Penn State Harrisburg

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Michael Jones