- Enjoy participating in weight training for overall physical and mental well-being
MICHAEL J. TAYLOR
Sanford,USA
Summary
Dynamic Full-Time Professor at Full Sail University, specializing in the Master's of Business Intelligence and MBA Program. Recognized as an authority in digital transformation, artificial intelligence, data governance, data management, the Internet of Things (IoT), and cloud-native architecture. With over thirty years of experience in Business Intelligence, expertise includes providing enterprises with strategic insights to optimize business processes, embrace emerging technologies, and navigate the complexities of AI-driven analytics. As a thought leader, active engagement in academic research and strategic counsel to businesses fosters innovative solutions while contributing to policy discussions that shape industry standards. An MBA from the University of Chicago's Booth School of Business and a Master's Degree in Mechanical Engineering provide a robust educational foundation for tackling complex business challenges through the lens of economics, statistics, and behavioral sciences.
Overview
41
41
years of professional experience
Work History
Associate Professor – Business Intelligence Master of Science
Full Sail University
01.2009 - Current
- The Full Sail Business Intelligence & Analytics faculty at the school is actively involved in marketing research that incorporates web mining, machine learning, social computing, collective intelligence, digital innovation, and data-driven marketing.
Principal Business Consultant
Taylor Analytics
08.2004 - Current
- Served as the functional IT expert and project manager on strategic transformation assignments in the area of Customer Relationship Management (CRM). Lead the capture and analysis of consumer industry trends, competitive threats, expansion opportunities and internal performance, and to deliver data-driven insights to support actionable strategic direction, corporate prioritization, and strategy communication.
- Identified consumer marketing priorities and align teams behind those priorities. Analyze the potential market segments, determine best sources for short and long term growth, and create plans to support those segments.
- Michael J. Taylor is a recognized authority in digital transformation, artificial intelligence, data governance, data management, the Internet of Things (IoT), and cloud-native architecture.
- Key Projects & Results:
Executive Director - Customer Analytics
MarketSource, Inc.
01.2005 - 01.2007
- Developed revenue analysis reports (with Oracle Reports Services) showing: Revenue Analysis, Sales Analysis, Debt Collection, and Revenue Assurance. The analysis provided month-level transaction activity information based on EBITDA measures, for all locations.
- In cooperation with marketing, developed host of collateral materials and programs to support launch of new products. Generated marketing sales report with IBM Cognos Report Studio to shows the actual revenue versus planned revenue by order method and year.
- Created business intelligence dashboards and visualizations to produce insights to complex problem data in ways that assist in translating organizational problem statements into actionable decision making practices.
- Help formulate and facilitate the engineering of multi-dimensional databases, data models, and visualizations to accomplish the strategic goals of Business Intelligence and Analytics and help facilitate decision making by presenting complex data in a focused manner.
- Manage a repository of re-usable data visualization templates and views.
- Apply design and data analysis techniques to organize the presentation of data in visually innovative ways to make it easier to understand, insightful, and actionable by end users.
- MarketSource is an in-store marketing organization that specializes in developing and implementing selling solutions for brands inside some of the world’s largest retailers.
- Key Projects & Results:
CEO and Founder, Management Consulting Services
Transcend Marketing LLC
01.2002 - 01.2005
- Provided thought leadership pertaining to clients’ solutions and offerings - understanding the total cost of doing business with a particular customer, and how those cost impact profitability with that particular customer.
- Conducted peer-level conversations with senior executives in finance, IT, operations, sales and marketing.
- Managed 6 contract sales professionals with total responsibilities for all performance reviews, hiring, remediation and ultimate decision maker on all dismissals.
- Placed outbound calls to prospective customers using lead information provided from various marketing channels.
- Conceived, developed, and executed targeted telemarketing strategies for improved sales. Delivered $5 million in projected new revenue in the first year.
- A leading CRM strategy and prospect development company, helping B2B companies fill their forecasts with qualified revenue opportunities. We close the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to buy.
- Key Projects & Results:
Manager, Management Consulting Services
Gemini Ernst & Young
01.2000 - 01.2002
- Enabled CEOs, CFOs, CTOs, and CIOs to achieve targeted operating results through the restructuring of business processes and the deployment of technology. Clients included The Walt Disney Company, Federal Express, Walgreens, Citigroup, BellSouth, the National Hockey League, Pulte Homes, Delta Air Lines, Verizon, Sprint, and AT&T.
- Served as the functional IT expert and project manager on strategic transformation assignments in the area of Customer Relationship Management (CRM). Results: $250 million in revenue from channel optimization and virtual sales/distribution; $215 million in cost savings realized through improved efficiencies; leverage of new sales channel to deliver $1 billion in projected new revenue. Developed integration strategies and plans for enterprise IT applications using CRM technologies & methodologies. Results: Upon completion, a 30% increase in operating profit; creation of leverage and capacity among combined business units, and global consistency in service delivery through the implementation of a worldwide operating model and single technology platform.
- An international consulting services firm with deep business & process expertise and annual sales over $7 billion
- Key Projects & Results:
Director - CRM Consulting Services
Naviant, Inc.
01.1998 - 01.2000
- Successfully led a team that implemented an enterprise wide CRM application for a telecommunications company in Georgia. The company wanted to improve its multichannel marketing strategy with a more scalable and sophisticated hosted customer database solution. New customer acquisitions resulted in 25% growth for the company.
- Key Projects & Results:
Vice president – Corporate Strategy
Ameritech Corporation (currently AT&T)
01.1996 - 01.1998
- Led a 10-person Task Force in the execution of the Wireless Video Strategic Initiative and linked key business development and marketing programs with enterprise-level strategies for growth and competitive positioning. Delivered $300MM+ in future acquisition (planned M&A of the leader in the wireless video market) and product development costs.
- Identified new business opportunities, developed marketing strategies, and designed a sales model for the Wireless Local Loop offering rolled out in the five-state Mid-West territory. Led a team of 15 cross-functional professionals on this $30 million project.
- Key Projects & Results:
Sr. Product Manager Cable Modem – Multimedia Division
Motorola, Inc.
01.1994 - 01.1996
- Conceived and developed campaign management and marketing strategies and sales models in support of new product launches at the regional, national and global levels.
- Supported the sales process as the product subject matter expert, championing the product internally and externally.
- Provided education and supporting documentation to all stakeholders for product enhancements and workflow modifications with regards to product delivery.
- Developed product specs and brochures, generated interest in the trade through advertising and exhibits, and secured a beta contract with a major customer.
- Key Projects & Results:
Director – Business Planning
Smurfit-Stone Container Corporation
01.1992 - 01.1994
- Directly involved in corporate-level strategic planning, new business development, business unit strategy, growth strategies marketing, product development, M&A candidate identification and evaluation, project management and problem solving.
- Key Projects & Results:
Manager – Corporate Strategy & Business Planning
General Electric Company
01.1985 - 01.1992
- Converted the $3 billion Production Division from a functional organization into a high-performance strategic business unit. Delivered $1.2 billion cost reduction over three years.
- Evaluated operations, mapped processes, tracked workflows and analyzed staff functions in several areas of the manufacturing organization. Delivered $250+ million annually to the bottom-line.
- Key Projects & Results:
Education
MBA - Finance, Marketing and Business Policy
THE UNIVERSITY OF CHICAGO - GRADUATE SCHOOL OF BUSINESS
Chicago, IllinoisMS - Mechanical Engineering
NORTHEASTERN UNIVERSITY – GRADUATE/SCHOOL OF ENGINEERING
Boston, MassachusettsSkills
- AI systems proficiency
- Data management
- Data management expertise
- Data analysis methods
- Cloud-Native Architecture
- Analytical decision making
- Business intelligence architecture
- Proficient in business intelligence tools
- Loyalty Programmes
- The Internet of Things (IoT)
- Data-driven marketing
- Data Analysis & Modeling
- Business intelligence oversight
- Proficient in business intelligence tools
Accomplishments
- Supervised a team of 19 staff members.
Affiliations
- Association of Information Technology Professionals
Interests
Timeline
Associate Professor – Business Intelligence Master of Science
Full Sail University
01.2009 - Current
Executive Director - Customer Analytics
MarketSource, Inc.
01.2005 - 01.2007
Principal Business Consultant
Taylor Analytics
08.2004 - Current
CEO and Founder, Management Consulting Services
Transcend Marketing LLC
01.2002 - 01.2005
Manager, Management Consulting Services
Gemini Ernst & Young
01.2000 - 01.2002
Director - CRM Consulting Services
Naviant, Inc.
01.1998 - 01.2000
Vice president – Corporate Strategy
Ameritech Corporation (currently AT&T)
01.1996 - 01.1998
Sr. Product Manager Cable Modem – Multimedia Division
Motorola, Inc.
01.1994 - 01.1996
Director – Business Planning
Smurfit-Stone Container Corporation
01.1992 - 01.1994
Manager – Corporate Strategy & Business Planning
General Electric Company
01.1985 - 01.1992
MS - Mechanical Engineering
NORTHEASTERN UNIVERSITY – GRADUATE/SCHOOL OF ENGINEERING
MBA - Finance, Marketing and Business Policy
THE UNIVERSITY OF CHICAGO - GRADUATE SCHOOL OF BUSINESS