Michael Kasten
Altoona,WI
Summary
Dynamic marketing professional with a proven track record at Leaf Filter, excelling in event management and customer engagement. Skilled in budget management and team leadership, I successfully drove sales growth through strategic partnerships and innovative marketing strategies, enhancing brand visibility and achieving significant revenue increases. Adaptable and results-oriented, I thrive in collaborative environments.
Event marketing professional with history of driving successful projects and achieving impactful results. Known for fostering collaborative team environments and adapting to dynamic changes. Skilled in strategic planning and client relationship management with results-oriented approach.
Experienced with planning and executing large-scale events. Utilizes strategic planning and client relationship management to drive successful campaigns. Track record of fostering team collaboration and achieving impactful results.
Overview
11
11
years of professional experience
Work History
District Event Marketing Manager
Leaf Filter
11.2024 - Current
- Developed and executed marketing strategies to promote events and increase brand awareness.
- Coordinated logistics for events, ensuring seamless execution and adherence to timelines.
- Collaborated with cross-functional teams to create engaging promotional materials for events.
- Managed vendor relationships, negotiating contracts and ensuring compliance with service agreements.
- Analyzed event performance metrics to evaluate success and recommend improvements for future initiatives.
- Trained junior staff on event planning processes and best practices, fostering team development and efficiency.
- Drove sales growth with strategic partnerships that expanded the company''s reach within target markets.
- Managed budgets effectively, optimizing resource allocation for maximum impact on event success.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Mentored local personnel on best practices and protocols to maximize productivity.
National Rehash Manager
Leaf Filter
05.2024 - 11.2024
- Coordinated with sales teams to align customer expectations with service delivery processes.
- Streamlined communication between departments, improving project timelines and response rates.
- Generated over $750,000 in lost/saved sales in a little over 7 months
Operations/Sales Manager
Leaf Filter
02.2022 - 04.2024
- Developed and implemented sales strategies to increase market penetration and customer engagement.
- Trained and mentored junior sales staff, enhancing team performance and product knowledge.
- Analyzed sales data to identify trends, adjusting tactics for improved revenue generation.
- Collaborated with marketing to design promotional campaigns that drove lead generation and conversion rates.
- Established strong relationships with clients, ensuring high levels of satisfaction and repeat business.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Associate
Leaf Filter
06.2021 - 02.2022
- Built relationships with customers to encourage repeat business.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Solved customer challenges by offering relevant products and services.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Conducted product demonstrations to highlight features and benefits, influencing purchase decisions.
- Resolved customer complaints with patience and understanding, restoring customer confidence.
Sales Associate
Leaf Filter
03.2020 - 05.2021
- Engaged with customers to build rapport and loyalty.
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
- Listened to customer needs and desires to identify and recommend optimal products.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Solved customer challenges by offering relevant products and services.
Territory Event Marketing Manager
Leaf Filter
10.2014 - 12.2019
- Developed and executed comprehensive marketing strategies for large-scale events to enhance brand visibility.
- Managed vendor relationships, negotiating contracts to optimize service delivery and cost efficiency.
- Oversaw team members in executing promotional initiatives, fostering a collaborative work environment.
- Streamlined event logistics, ensuring smooth execution and positive attendee experiences.
- Secured high-profile sponsorships that aligned with company values, elevating events'' prestige and reach.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Drove sales growth with strategic partnerships that expanded the company''s reach within target markets.
- Managed budgets effectively, optimizing resource allocation for maximum impact on event success.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Mentored local personnel on best practices and protocols to maximize productivity.
Education
Associate Degree of Marketing/Business Management - Marketing/Business Management
Waukesha County Technical College
Pewaukee, WISkills
- Customer engagement
- CRM management
- Social media marketing
- Project management
- Creative direction
- Budget management
- Lead generation
- Sponsorship obtainment
- Sales enablement
- Trade show management
- Teamwork
- Teamwork and collaboration
- Problem-solving
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent communication
- Critical thinking
- Organizational skills
- Team collaboration
- Team leadership
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Microsoft office
- Team building
- Self motivation
- Training and development
- Professionalism
- Public speaking
- Marketing and advertising
Accomplishments
I was nominated and won the Rookie Manager of the Year. I was also nominated for over all Manager of the Year every year in this position and won it twice. I also developed four event marketers that won Marketer of the Year.
Timeline
District Event Marketing Manager
Leaf Filter
11.2024 - Current
National Rehash Manager
Leaf Filter
05.2024 - 11.2024
Operations/Sales Manager
Leaf Filter
02.2022 - 04.2024
Sales Associate
Leaf Filter
06.2021 - 02.2022
Sales Associate
Leaf Filter
03.2020 - 05.2021
Territory Event Marketing Manager
Leaf Filter
10.2014 - 12.2019
Associate Degree of Marketing/Business Management - Marketing/Business Management
Waukesha County Technical College