Summary
Overview
Work History
Education
Expertise
Timeline
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Michael Keeling

Jersey City,NJ

Summary

Successful eCommerce professional that specializes in driving growth and increasing sales on Amazon. An articulate and driven leader with high energy and an engaging personality. Hardworking team builder that is motivational in maximizing personnel performance and surpassing business objectives.

Overview

10
10
years of professional experience

Work History

Amazon Strategist

Forum Brands
10.2021 - Current
  • Drove e-commerce success for five 7-figure brands on the US and Canadian Amazon marketplaces, by expertly managing and maximizing performance through strategic oversight of account health, promotions and deals, new product launches, SEO optimization, and comprehensive Amazon listing enhancements, resulting in substantial increases in sales, visibility, and market share
  • Leveraged expertise in data analysis and strategic planning to lead the development and implementation of growth strategies for the company on Amazon, resulting in significant increases in sales and market share
  • Developed and implemented comprehensive company-wide standard operating procedures (SOPs), including Amazon Posts and an Amazon SEO Playbook, resulting in significant improvements in performance, such as a 230% increase in organic product clicks for one of the brands
  • Contributed to the Sports & Outdoors category's outstanding performance, exceeding the yearly EBITDA goal by achieving 112% by implementing innovative strategies, leveraging market trends, overseeing P&L, and effectively managing the category's overall performance

Owner & Founder

Michael R Keeling LLC
01.2017 - Current
  • Launched and successfully managed an e-commerce brand on Amazon, utilizing data analysis tools such as JungleScout to make informed decisions on product selection to drive profitable sales
  • Demonstrated strong communication and negotiation skills, effectively collaborating with international manufacturers to bring innovative and in-demand products to market
  • Elevated organic search rankings and visibility by strategically optimizing product listings with high-performing, relevant keywords, resulting in a significant increase in traffic and sales
  • Utilized targeted Sponsored Products, Brands, & Display advertising campaigns on Amazon to effectively increase brand awareness and drive measurable improvements in revenue
  • Possess extensive experience working with freight forwarders to efficiently and effectively coordinate the transportation of inventory from suppliers to Amazon warehouses

ECommerce Manager

The Foundation
03.2020 - 10.2021
  • Expertly managed and optimized the Amazon presence for 6 major brands, with a focus on driving revenue through strategic oversight for Kappa, Aarke, and Steamery
  • Navigated the Amazon ecosystem, utilizing data and industry knowledge to increase sales and market share while maintaining high levels of consumer satisfaction
  • Revitalized an underperforming Magnaframe product through targeted efforts, resulting in a staggering 422% increase in sales over the last 12 months. Utilized keyword research, SEO listing optimization, and new PPC advertising campaigns to improve metrics and drive product visibility, thus resulting in an increase in sales and revenue growth
  • Successfully launched Kappa on Amazon as an e-commerce strategy, generating significant sales and replacing lost brick-and-mortar retail revenue during the pandemic

Director of Sales

Sellics
06.2019 - 03.2020
  • Worked closely with eCommerce decision-makers to enhance their Amazon business performance by offering expert guidance and utilizing Sellics Advertising platform to optimize sponsored ad campaigns
  • Developed and executed inbound and outbound growth strategies to drive customer acquisition, resulting in an increase in new customers and revenue growth.
  • Successfully recruited, hired, and onboarded highly skilled and talented individuals to the sales team, bringing exceptional expertise, and knowledge to drive revenue growth and performance.
  • Utilized advanced interviewing techniques, skills assessments, and thorough reference checking to ensure the team was composed of top performers

Education

Bachelor of Arts - Liberal Studies, Biology

California University of PA
California, PA
2011

Expertise

  • Amazon Seller Central
  • Conversion Optimization
  • Market Research
  • Project Management
  • New Product Launches

Timeline

Amazon Strategist

Forum Brands
10.2021 - Current

ECommerce Manager

The Foundation
03.2020 - 10.2021

Director of Sales

Sellics
06.2019 - 03.2020

Owner & Founder

Michael R Keeling LLC
01.2017 - Current

Bachelor of Arts - Liberal Studies, Biology

California University of PA
Michael Keeling