Michael Keller
Shakopee,MN
Summary
Talented Category Manager with demonstrated record of success in Category management within Confections and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Many years of C-Store experience in store Merchandising and program execution.
Overview
25
25
years of professional experience
Work History
Category Manager-Confections
Circle K Northern Tier
Minnetonka, MN
05.2019 - Current
- Developed and implemented category strategies to increase market share for Confection Category
- Analyzed sales data to identify opportunities for growth in specific Sub-Categories
- Negotiated pricing and contracts with suppliers to maximize profits.
- Identified new products, vendors, and services that could benefit the organization.
- Created promotional campaigns to boost sales of top-performing items within Northern Tier
- Reviewed competitor activity in order to stay ahead of industry changes.
- Evaluated vendor performance on a quarterly basis to ensure quality standards were met or exceeded.
- Maintained relationships with key suppliers while managing supplier portfolios effectively.
- Was part of the Procurement Committee to help negotiate National Contracts to maximize rebates and Profit for Circle K.
Manager of Merchandising
Circle K Northern Tier
Minnetonka, MN
02.2016 - Current
- Train and Develop Market Managers in overall Merchandising within our stores.
- Use Sales Data and Merchandising Layout Guidelines to create Merchandising Plans for all new and remodeled stores. This includes adjacency's of categories and shipper placements within each store to maximize profits.
- Built Smart Value Best Practices for stores to use in executing Promotional Changeover timely.
- Collaborate with Category Managers to create and maintain Checkout POG's and under Counter shadow boxes.
- Travel with District Managers within their areas discussing key Merchandising solutions to maximize sales.
- Developed and managed many key projects within Northern Tier including Flex Rollers, Private Brand fixtures and several key secondary Merchandising Fixtures.
District Manager
Circle K-Northern Tier
West Metro, MN
09.2014 - 02.2016
- Managed 14 stores, combination of Corporate and Franchise locations.
- Developed and trained Assistant and Store Managers to become General Managers, Training Managers and Market Managers. Supervised operations including maintenance, budgets and overall Operations.
- Regularly communicated updates regarding changes in corporate policies or procedures down through store level employees.
- Developed and implemented district-wide sales strategies to increase revenue and market share.
- Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
- Provided ongoing coaching and training for store managers on how to maximize productivity and profits.
- Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
- Analyzed financial data for each store in the district to identify areas of improvement or growth potentials.
- Ensured that all stores met their monthly targets by providing guidance and support as needed.
General Store Manager
Circle K-Northern Tier
Burnsville/Prior Lake, MN
02.2005 - 09.2014
- Training Manager for training department
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Ensured compliance with local health department regulations regarding food safety standards.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
Sales Associate/Assistant Store Manager
Circle K-Northern Tier
Faribault-Northfield-Apple Valley, MN
10.1999 - 02.2005
- Greeted customers and provided exceptional customer service.
- Processed transactions using a point-of-sale system.
- Maintained up-to-date knowledge of store merchandise and policies.
- Built relationships with customers to encourage repeat business.
- Upsold additional items based on customer interests and needs.
- Restocked shelves as needed to ensure sufficient inventory levels.
Education
High School Diploma -
Faribault Senior High School
Faribault, MN06-2000
Skills
- Vendor Relations
- Merchandising Strategies
- Promotional planning
- Pricing Strategies
- Process Development
- Cost-reduction strategies
Timeline
Category Manager-Confections
Circle K Northern Tier
05.2019 - Current
Manager of Merchandising
Circle K Northern Tier
02.2016 - Current
District Manager
Circle K-Northern Tier
09.2014 - 02.2016
General Store Manager
Circle K-Northern Tier
02.2005 - 09.2014
Sales Associate/Assistant Store Manager
Circle K-Northern Tier
10.1999 - 02.2005
High School Diploma -
Faribault Senior High School
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