Michael Kennedy
Summary
Organized and dependable Project Manager successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong cross-functional collaboration skills. Proven ability to handle multiple marketing and technology projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Project Manager, Customer Experience and Omnichannel
Boston Scientific
04.2023 - Current
- Led strategic technology projects across 3 divisions, delivering anticipated 8-figure lift in annual revenue.
- Created new processes to streamline and improve workflows, increasing project efficiency by 10%, reducing time to market.
- Facilitated weekly meetings, fostering a project team culture of accountability, with strong collaboration across workstreams.
- Managed projects across 3 divisions and multiple departments, increasing efficiencies and saving the company more than $5 million annually
- Mentored junior team members and business unit in project management best practices to enhance their skills and contribute to better overall performance.
- Developed strong relationships with internal stakeholders through regular communication updates, fostering trust and confidence in the cross-functional team's ability to deliver results.
Owner
Esolvent Marketing
07.2013 - Current
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service for my digital marketing clients.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new clients through earned.
Marketing Project Manager
Stikky Media
07.2018 - 03.2023
- Collaborated closely with clients to understand their business and establish KPIs across various channels, creating and executing marketing campaigns and synthesizing results into custom reporting dashboards
- Achieved consistent year over year growth for enterprise B2B and B2C clients leveraging blog and newsletter content, ads, SEO and conversion rate optimization expertise
- Managed consistently profitable marketing clients, establishing strong rapport and maintaining strong campaign results across 20+ concurrent projects
- Introduced SEMRush to the sales process, introduced Google data Studio to the reporting process and an email platform to enhance the sales process
- Managed the content and SEO team within the Marketing function, mentoring team members while maintaining high morale and productivity
- Member of senior management team as Chief Operating Officer, responsible for marketing function's profitability and rolling out company wide growth initiatives that will likely yield $100k+ in revenue
- Collaborated closely with Account managers, identifying upsell opportunities and closing over $10k in additional business after building strong rapport with clients
- Managed and cultivated outside vendors and partner relationships, brought in white label partnership and leverage win-win marketing opportunities.
Marketing Manager
Fisher Shipping Company
08.2017 - 03.2018
- Wrote content and designed 100+ SEO optimized landing pages, generating significant growth in organic search traffic and leads
- Created blogs and refreshed website content with the goal of driving awareness and increasing leads
- Project managed website redesign of fishershipping.com, working closely with the owner and outside agency to ensure the site delivered the desired look and feel along with a good user experience.
Director of Marketing and Operations
Talent Analytics Corp
12.2010 - 06.2016
- Developed content strategy, creating over 100 search-optimized blogs, re-purposing content creatively through lead-generating ebooks, webinars and social media.
- Fostered content partnerships with strategic outlets, growing brand awareness exponentially.
- Built landing pages, driving 250 leads on average per webinar for sales, yielding over $100,000 in revenue .
- Increased brand awareness by developing and implementing targeted marketing campaigns for product launches and promotions.
- Developed partnerships marketplace yielding invitations worth an aggregate $80,000 for executives to speak at and co-chair large industry events.
- Analyzed data regularly to identify trends and adjust content strategy accordingly, maximizing marketing effectiveness.
- Increased website traffic 20% year over year through the development and promotion of engaging blog posts, articles, and social media content.
E-Marketing Manager
BrainStorm Group
08.2007 - 08.2009
- Managed the Company's eLearning program
- Boosted sales performance for eLearning courses through the creation of engaging promotional materials and targeted advertising strategies.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- 400% membership growth for multiple online communities including BPMInstitute.org, yielding 6 figure revenue from the professional membership program
Online Marketing Coordinator
BrainStorm Group
06.2005 - 08.2007
- Exceeded client expectations for lead generation campaigns for enterprise tech clients, yielding a 90% client retention rate and strong cross-sell close rate.
- Owned content calendar, managing 7 unique monthly and bi-weekly newsletters, ensuring each went out on-time and was high quality.
- Grew content contributor program 300% year over year by nurturing strategic relationships with external consultants.
Education
Master of Science - Business
Newcastle University Business School
Newcastle-upon-Tyne, UK12.2010
Bachelor of Arts - Behavioral Sciences
University of Maine At Machias
Machias, ME05.2005
Skills
- Project Management
- Cross-Functional Collaboration
- Content marketing (10 years)
- CRM software (10 years)
- Cost Reduction and Containment
- Budgeting and Forecasting
- SEO
- Advanced Understanding of Google Analytics
- WordPress
- Sales Enablement
Certification
Google AdWords, 12/01/20, Present
Volunteer Work
- Mentor MIT student or newly graduated startup founders on go-to-market and product strategy as part of a mock board each summer.
- Active in PTO for children's' school, built website and helped improve communication of PTO events for families, yielding stronger attendances.
Timeline
Project Manager, Customer Experience and Omnichannel
Boston Scientific
04.2023 - Current
Marketing Project Manager
Stikky Media
07.2018 - 03.2023
Marketing Manager
Fisher Shipping Company
08.2017 - 03.2018
Owner
Esolvent Marketing
07.2013 - Current
Director of Marketing and Operations
Talent Analytics Corp
12.2010 - 06.2016
E-Marketing Manager
BrainStorm Group
08.2007 - 08.2009
Online Marketing Coordinator
BrainStorm Group
06.2005 - 08.2007
Master of Science - Business
Newcastle University Business School
Bachelor of Arts - Behavioral Sciences
University of Maine At Machias
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