Generated over 14.5 million in premium and reserved PSL (Personal Seat Licensees) revenue
600+ PSLs sold
Executed 332 in person sales presentation appointments averaging 4 appointments per day at the Titans House preview center
Work with current Tennessee Titans Season Ticket Members to ensure a smooth transition to the new Nissan Stadium
Strong emphasis on appointment setting, executing face-to-face sales presentations, and closing sales
Senior New Business Account Executive
Grand Rapids Griffins - AHL Affiliate of the Detroit Red Wings
06.2023 - 02.2024
Trained and mentored a team of 5 account representatives, improving team sales performance by 30%
Exceeded season ticket revenue goal by 20% for the 2023/2024 season
Held biweekly meetings with account executives to ensure team was on track to achieve yearly goal
Developed business to business referrals and leads through networking, cold calling, prospecting & other techniques
Senior Group Events Account Executive
Grand Rapids Griffins - AHL Affiliate of the Detroit Red Wings
06.2022 - 06.2023
Managed FSE reps on newly launched Business Edge season ticket program
Exceeded quarterly sales targets by 25% on average through strategic prospecting and personalized client solutions
Managed a book of business of 100+ business in the greater Grand Rapids area
Sold a full menu of ticket products including, but not limited to, full and partial season ticket packages, group tickets and hospitality packages
Group Events Account Representative
Grand Rapids Griffins - AHL Affiliate of the Detroit Red Wings
08.2021 - 06.2022
Achieved $300,000 in group sales revenue in first season which was 30% above goal
Managed a book of business of over 300 group accounts, along with 75+ season ticket holders and mini plan holders, ensuring top-tier service and client satisfaction.
Group Sales Associate
Kalamazoo Wings Hockey Club/Wings Event Center
04.2018 - 08.2021
Lead group sales efforts for the Kalamazoo Wings hockey team and a wide array of special events, including concerts and community experiences, driving attendance and engagement.
Successfully generated over $200,000 in new business revenue within the first three seasons, showcasing a proven ability to drive growth and exceed goals.
Provide personalized service to a diverse portfolio of 90+ group accounts, 130+ season ticket holders, and 50+ mini plan holders, ensuring exceptional client experiences and long-term retention.
Education
Making a Titan Management Training -
Tennessee Titans Leadership
Nashville, TN
12-2024
ECHL Ticket Sales Management University -
Atlanta
08.2021
Inspiration Sports Business Institute - Ticket/Group Sales Training
02.2019
Bachelor of Science - Sport Management Focus
Western Michigan University
Kalamazoo, MI
12.2017
Accomplishments
Awarded 2021/2022 AHL Group Sales Rookie of the Year
Set a Guinness World Record for The Largest Light Saber Battle for our Star Wars night group sales initiative
Nominated for 18/19 ECHL Rookie Sales Associate of the year