Michael Kiffmeyer

• Contact prospective customers to present information and explain available services.
• Set appointments to provide individuals options on the products or services that they may have an interest in. Provide overview of benefits online to potential clients.
• Provide customer service follow up calls when anyone reaches back out. Assist potential clients on any questions related to getting started with the products or services I represent.
• Deliver prepared sales talks, reading from scripts that describe products or services, in order to persuade potential customers to purchase a product or service or to make a donation.
• Explain products or services and prices, and answer questions from customers.
• Answer telephone calls from potential customers who have been solicited through advertisements.
• Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations. Additionally, I have the expertise to close clients myself.
• Acted as first point of contact and set appointments for prospective clients.
• Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
• Set appointments with salespeople and potential customers.
• Executed outgoing calls from corporate sales lead pipeline.

• Schedule the project in logical steps and budget time required to meet deadlines.

Integrated branded products of 5 acquisitions via management of website re-design ($440K) for $680M Enerfab industry leading fabrication & construction services firm in utility & heavy industrial markets. Recruited new website/developer.

• Client gained 25% increase in sales in 9 mos. of website launch

• Designed communications plan to reassure existing Union workers

Devised product marketing launch plan ($300K) for cloud-based construction/facility management software.

• Client increased revenues by 18% from new market capture in 1st 9 mos. of launch

• Devised internal/external communication plan, new website/SEO, value proposition, “look & feel” & competitive research

• Mapped rollout plan to marketplace & customized sales education presentations

Project Managed & co-led build of $440K global rebrand marcom strategy, internal / external communications & rollout plan for 10 newly acquired brands, e.g. evolved Bayer Test Strips to Ascensia Contour.

• Revenue scaled to > $60 M (2019), w/increase in market share year after year for 3 yrs. after devised & managed phased marketing education rollout plan to train > 100 retailers & customers in 5 markets in 12 mos.

• Eliminated enterprise silos when put together plan to increase communication

Start-up Build-out

Devised strategy, built-out operations & established marketing capability for Tech start-up.

• Client won $125K in revenue in mo. 5 of launch of business plan, GTM strategy, website & initial client sales meetings

• Devised customized communication strategy / plan & socialized w/Steering Committee of Executive stakeholders

• Managed lead capturing system build for Cincinnati Reds & child ID protection system for life insurance firm.

• $3.6M provider of eLearning solutions to Retail, Healthcare, Hospitality, Automotive Manufacturing & Real Estate.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.

Drove practice P&L by leading sales of learning programs leveraging micro-learning & visual/marketing presentation.

• Global Service Training e-Course Platform, Ford Motor 2014-2015
• Sold $950K E2E online course platform development for e-Course learning portfolio, incl. JIT certification training for insurance claims. Led development & managed rollout to > 50K Ford floor dealers / auto mechanics globally.
• Client saved ~$2.25M in dev. cost when eCommerce development team became Agile developers in 8 mos. of new system adoption
• Managed integration of ~135+ online courses, developed by 30+ vendors w/proprietary systems.
• Enabled play in 7 languages on learning platforms (Microsoft IE, Chrome, Firefox, tablets & mobile) in 12 mos.
• Gained buy-in & support from 50 Exec stakeholders by leading Steering Committee & conducting one on one assessment's..
• Created cost savings of $50K / year in Learning Management costs after adding-ona more efficient Learning Management System.
• Drove expansion of 45-day sales enablement training pilot to $400K, 9 mos. new product introduction (NPI) marketing program for Walmart-brand Credit Card launch. Later approached to rollout Walmart Gold Credit Card.
• Product sales scaled by 25% in 1st 6 mos. of launch of product education edutainment video w/animated use case vignettes.
• Oversaw curriculum design, hiring of instructional designer & “train the trainer” program for pre-sales team of 20.

Onboarding Learning Management Platform,

Extended Stay America 2013 - 2014

• Program managed new onboarding platform development for onboarding new hotel staff.
• Client saved 40% in course development costs in launched new onboarding platform in 4 mos. to train 10,000 users.
• Secured project by competing amongst 6 vendors after leading development of proposal & rollout plan within 30 days of the awarded contract.

• Monitored office workflow and administrative processes to keep operations running smoothly.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Built $15 M pipeline in 6 months, increasing business by 18% YoY by pursuit of new accounts, e.g. Hyatt Hotels.
• Saved client 30% in redundant training expenditures by managing build of learning Center of Excellence (COE).

• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Led operational team in development, rollout, and management of new product lines.
• Spearheaded development and implementation of distributed organizational structure to increase efficiency.