A leading, ROI-focused digital marketing growth expert with proven experience in data-driven lead generation with highest ROAS. Facebook and Instagram Marketing Expert, Paid Media, SEO and SEM with experience in all verticals. Results-driven and a proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
7
7
years of professional experience
Work History
Digital Growth Manager
Velox Media
Boise, ID
09.2023 - Current
Facebook & Instagram Marketing Expert
SEO/Paid Media
Data-Driven Lead Generation
Highly Targeted & Qualified Leads
Highest ROAS
Built relationships with key stakeholders within the organization to ensure successful execution of growth initiatives.
Established customer growth opportunities for business expansion.
Implemented processes for collecting feedback from customers to better understand their needs and preferences.
Developed and implemented a comprehensive growth strategy to optimize customer acquisition, retention, and engagement.
Monitored industry trends and competitor activities to inform strategic decision making around product development and marketing efforts.
Worked with cross-functional teams to achieve goals.
Partner
Leadburst Marketing
Orlando, FL
03.2022 - 06.2023
Paid Media
Data-Driven Lead Generation
Web Design
Landing Pages
eCommerce Marketing
email automation
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Optimized existing ad campaigns by testing different approaches.
Analyzed customer feedback and data to improve campaigns performance.
Supervised creation of marketing materials and collateral.
Interviewed and hired talented individuals to add value to marketing team.
Prepared marketing campaign budgets with finance personnel.
Digital Growth Partner
Vacation VIP/Seychelle Media
Orlando, FL
01.2017 - 03.2020
Collected and analyzed market research data for use in forecasting.
Interviewed and hired talented individuals to add value to marketing team.
Prepared marketing campaign budgets with finance personnel.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
Planned and facilitated meetings to share marketing plans and explain future business goals.
Assessed projects against budgets and timelines, keeping team and assignments on task.
Researched new technologies that could benefit the organization's digital marketing efforts.
Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
Identified opportunities for improving processes related to creating and executing successful digital campaigns.
Provided training and guidance on effective use of digital tools such as CRMs or CMS systems.
Evaluated marketing personnel and offered constructive feedback on ways to improve.
Utilized Facebook & Instagram to promote products, services and content.
Data-Driven Lead Generation Strategies
Education
Business
SUNY Brockport
Brockport, NY
Skills
New Business Development
Facebook & Instagram Marketing
Data-Driven Lead Generation
Highly Targeted and Qualified Leads
Consultative and Relationship Selling
Paid Media
SEO/SEM
Sales Targeting
Key Account Development
Data Confidentiality
Sales Tracking
Sales Presentations
Market Intelligence
Data Analytics
Direct Sales
Competitor Analysis
Business Objective Analysis
Business Analytics
Market Analysis
Full-Cycle Sales Process
Cross-Channel Marketing
Closing Techniques
Digital Sales
Timeline
Digital Growth Manager
Velox Media
09.2023 - Current
Partner
Leadburst Marketing
03.2022 - 06.2023
Digital Growth Partner
Vacation VIP/Seychelle Media
01.2017 - 03.2020
Business
SUNY Brockport
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