Michael Knauff
Summary
Passionate and driven television producer with a strong focus on delivering timely and relevant information to viewers and community members. Committed to ensuring that important stories are told in a creative and comprehensive manner, while maintaining a rigorous vetting process for accuracy. Skilled at making decisive content decisions and providing strong leadership, while also valuing the input and feedback of colleagues to effectively communicate the stories that need to be heard.
Overview
7
7
years of professional experience
Work History
TV Producer
WFLA-TV, NBC
04.2022 - Current
- Current producer of our 6am flagship newscast
- Have significantly lead the entire morning team to a substantial ratings increase with growth for the 6am newscast up 27% in one year in the 24-55 age demographic
- Relaunched our Sunday political show "Battleground Florida: Sunday Edition" ahead of the 2024 election
- Enhanced audience engagement with innovative visual storytelling techniques and high-quality graphics.
- Streamlined workflows by implementing efficient pre-production planning processes, reducing time spent in post-production editing.
- Mentored junior staff members in the art of television production, fostering a supportive team environment focused on growth and development.
- Increased viewership by identifying emerging trends in popular culture and integrating them into program content where appropriate.
News Producer/Digital
WCJB TV20
06.2020 - 04.2022
- Launched and designed the new 4pm and 10pm newscasts from scratch
- Led news team in social media engagements while the weekend producer and digital content lead, as well as increased ratings for our weekend newscasts
- Edit and create video for newscasts
Multimedia Journalist
ESPN Gainesville WRUF
05.2018 - 12.2019
- Create articles containing written, audio ,and interactive elements
- Produce 'trending now' updates for 98.1 FM/850 AM WRUF
- Led training of new members
Lead Beat Writer and play-by-play
Cortland Crush
06.2019 - 07.2019
- Facilitated team content to both the local newspaper and team website
- Led video stream to being the highest rated and most viewed in the league
- Created and produced advertisements for live stream and local radio
Beat writer
The Independent Florida Alligator
05.2018 - 08.2018
- Increased coverage of UF IFAS for the university newspaper
- Expanded exposure to the wealthiest agriculture program in the country
Education
Bachelor of Science - Journalism, Sports Media
University of Florida
Gainesville, FL05-2020
Skills
- Adobe Premiere Pro
- Final Cut Pro X
- Adobe InDesign
- Adobe Photoshop
- Microsoft Excel
- FOIA Requests
- Script writing
- Live event production
- Content production
Timeline
TV Producer
WFLA-TV, NBC
04.2022 - Current
News Producer/Digital
WCJB TV20
06.2020 - 04.2022
Lead Beat Writer and play-by-play
Cortland Crush
06.2019 - 07.2019
Multimedia Journalist
ESPN Gainesville WRUF
05.2018 - 12.2019
Beat writer
The Independent Florida Alligator
05.2018 - 08.2018
Bachelor of Science - Journalism, Sports Media
University of Florida
Similar Profiles
Nyesha HarperNyesha Harper
News Producer at WFLA-TV News Channel 8 / WTTA-TV Great 38News Producer at WFLA-TV News Channel 8 / WTTA-TV Great 38
Tyson PaulTyson Paul
Senior Photojournalist/Political Journalist at WXIA TV NBCSenior Photojournalist/Political Journalist at WXIA TV NBC
Brian BergerBrian Berger
Music Supervisor - BE@RBRICK at DreamWorks Animation TV - NBC UniversalMusic Supervisor - BE@RBRICK at DreamWorks Animation TV - NBC Universal
Tim PennyTim Penny
TV Producer at MultipleTV Producer at Multiple
Arthur ShalakArthur Shalak
TV Producer at Ternopil MediaTV Producer at Ternopil Media