Michael Knudsen
San Luis Obispo,CA
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
20
20
years of professional experience
Work History
Director of Sales Audio & Digital
American General Media
05.2016 - Current
- Managed monthly, quarterly, and annual budgets for 5 radio stations
- Managed and trained sales reps
- Handle a book of business with 20 monthly clients
- Selling traditional radio, streaming audio, digital advertising, and NTR Events
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Organized promotional events and interacted with community to increase sales volume.
- Managed accounts to retain existing relationships and grow share of business.
- Managed team of sales representatives, providing guidance, coaching and support.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Organized and detail-oriented with a strong work ethic.
Local Sales Manager/NTR Manger
El Dorado Broadcasters
06.2014 - 05.2016
- Handle Major Accounts and Agencies, OSH, AT&T, etc
- Train new account executives, manage local sales
- Managed monthly, quarterly, and annual budgets
- Also was in charge of all Non-Traditional Revenue and events such as the Annual Prep Expo, New Rock Calendar, St Jude Radiothon, etc.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Developed customized proposals for prospective clients, showcasing the unique value proposition of products or services offered.
Director of New Business Development
El Dorado Broadcasters
02.2012 - 06.2014
- Was brought in to handle major accounts and create new local business
- I was tasked also with training the new sales reps.
SR. Account Executive
Peak Broadcasting
09.2009 - 02.2012
- Handled major accounts and agencies, McDonald's, Pepsi
- Account management, cold calls, developed proposals, face to face, relationships, etc.
Account Executive
Wilks Broadcasting
08.2007 - 09.2009
- Account management, cold calls, developed proposals, face to face, relationships, etc.
Account Executive
CBS Radio/Peak Broadcasting
08.2005 - 08.2007
- Account management, cold calls, developed proposals, face to face, relationships, etc.
Internship
Warnor's Theater, Club Soho
01.2005 - 05.2005
- Helped with advertising and promotions with theater and night club events
Sales Representative
The Collegian
01.2004 - 05.2004
- Sold advertising spaces for the school newspaper
- Helped design the ads that were laid out in the paper
Education
Bachelor of Arts Degree -Mass Communications and Journalism Advertising -
California State University Fresno
Fresno, CA12.2005
Associate of Arts Degree -
College of Alameda
Alameda, CA05.2002
Skills
- Cross-Channel Marketing
- Sales Pipeline Management
- Review of contracts
- Advertising Campaigns
- Sales Tracking
- Customer Service
- Active Listening
- Team Management
- Problem-Solving
- Excellent Communication
- Networking
- Multitasking Abilities
Related Experience
- Member of the American Advertising Federation
- Member of Advertising Club, Fresno State
- Past Board Member of the Local American Red Cross SLO
- Current Delivery Driver for Meals on Wheel SM Valley
References
References available upon request
Timeline
Director of Sales Audio & Digital
American General Media
05.2016 - Current
Local Sales Manager/NTR Manger
El Dorado Broadcasters
06.2014 - 05.2016
Director of New Business Development
El Dorado Broadcasters
02.2012 - 06.2014
SR. Account Executive
Peak Broadcasting
09.2009 - 02.2012
Account Executive
Wilks Broadcasting
08.2007 - 09.2009
Account Executive
CBS Radio/Peak Broadcasting
08.2005 - 08.2007
Internship
Warnor's Theater, Club Soho
01.2005 - 05.2005
Sales Representative
The Collegian
01.2004 - 05.2004
Bachelor of Arts Degree -Mass Communications and Journalism Advertising -
California State University Fresno
Associate of Arts Degree -
College of Alameda
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