MICHAEL KORSON
South Lyon,MI
Summary
Goal oriented professional with 25+ years of diversified business experience in Powersports, SaaS development, Digital Marketing, and Financial Services. I have experience, training, and knowledge of SaaS development, digital marketing, personal financial planning, and business management which I have utilized in multiple industries. I am a diligent business professional defining, adjusting and executing a well-defined business growth plan. I have proven results identifying necessary solutions, implementing processes and motivating teams toward one common goal. Mostly I strive for constant improvement in my work and personal relationships and accomplishments.
Overview
35
35
years of professional experience
Work History
SALES & MARKETING MANGER
SOUTHGATE HONDA POWERSPORTS
Southgate, MI
01.2019 - Current
- Revamped all aspects of digital marketing and branding.
- Replaced company website to improve UI, SEO, and lead conversions.
- I worked with the new website team on UI, CTAs, URL structure, titles, meta tags and content.
- I oversaw API integrations, setting up feeds, to multiple SEM ad platforms, our CRM (DP360) and DMS (Lightspeed).
- I promoted the “POWERHOUSE” branding in all advertising and communications with our customers building brand value.
- I established communications procedures on delivering a TIER 1 buying experience from the first contact to after the sales communications.
- I implemented a TEAM approach Sales Team leveling team compensation and improving the customer experience at the same time.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Enforced customer service standards and resolved customer problems to uphold quality service.
- I improved the company Google ratings from 3.1 stars to 4.7 Stars in less than one year.
- I implemented procedures for the sales team social organic posting process.
- I installed a text website widget utilized for instant customer communications, taking down-payments, and establishing a reputation management message with text after the sale.
- The successful buy-in by my owner and sales team resulted in us becoming the highest Google rated dealer in all Powersports Dealers in our DMA, possible all in all of Michigan.
- I established integration between sales the parts department delivering product quotes into our sales process instead of him attempting to sell over a parts counter.
- Parts sales more than tripled almost instantly
- This also let to much bigger average unit sale prices improving profitability across sales, parts and service
- Created, implemented and managed advertising campaigns across Google, Facebook, YouTube with targeted ads across 4 states matching key words with SEO of our website landing pages
- The alignment of our SEO, social media and advertising campaigns, our ROI sharply jumped, increased consumer engagement and sales.
- Our social following and consumer engagement increased from 3,000 followers on FB to over 10,000.
- Our Google engagement went from less than 3,000 a month to 15,000 in the winter months and as high as 145,000 a month in the summer months.
- Worked with Honda Corporate on managing and submitting Honda Co-Op funds getting $50,000 of ads approved for Co-Op reimbursement.
- Google rating increased from 3.1 stars to 4.7 stars
- Our Facebook rating increased to 4.8 stars
- We became the #1 powersports HONDA dealer in Michigan for unit sales in 9 months. We continue to hold the #1 spot.
- We achieved an all time high dealership accessory sales, all time high service sales, and all-time high profit margin per unit.
- This increased success and profit margin led to the profitable sale by the Genthe Family the Reineke Family of Dealerships in March of 2023.
CEO
MY COUPON GENIE, INC.
South Lyon, MI
01.2011 - Current
- Positioned company and software R&D to file patents
- Created Corporation, working with legal for all aspects of the business
- Created value proposition, built Executive Plan Summary & Business Plan
- Successfully presented business proposition and raised funding of $2,400,000
- Interviewed and hired a small devolvement team for product build and support
- Managed product development, testing, and launch of My Coupon Genie
- Recruited 99 territory managers across the US. I held weekly collaboration calls, training them on the product released and how to approach and present to customers. I mentored, and managed employees at all levels within the organization.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
- Developed strategies for improving customer service standards throughout the company.
- Cultivated relationships with external organizations to build partnerships that benefited both parties.
- Introduced innovative approaches that improved efficiency while reducing costs.
- Led organization by establishing business direction and actualizing operational plans to meet goals.
- Drove company vision with collaborative employee engagement techniques and strategic leadership.
- I oversaw and supported my sales team for presentations, closing deals, and customer support after the sale.
- Established HOT line for direct admin phone support for our customers as part of our subscription package.
- Personally presentations and clients include ABC, Target, Wal-Mart, Toshiba, Macy’s, Home Depot, Sony, Comcast, IHG, Journey’s, Performance Food Group, Oscar Mayer, Meijer, Casey’s General Stores, Schnucks, Publishers Clearing House, Mrs Fields, Effy Jewelers, Sterling Jewelers, Michigan International Speedway.
- Our team closed 170 enterprise customers and 300 small business customers to host promotions , coupons, loyalty offers on the My Coupon Genie platform.
PRINCIPLE/OWNER
KORSON ASSOCIATES
Farmington Hills, MI
01.1990 - Current
- Principle of financial services agency specializing in personal and small business financial planning including tax, investment, and debt management strategies
- Personally solicited and closed 1,200 accounts
- Principle of 4,800 office accounts
- I interviewed 100’s of candidates for our Financial Planning positions, recruiting and hiring qualified candidates to fill open positions.
- Coached, mentored and trained team members in order to improve their job performance.
- Operated a franchise office providing, office suites, customer presentation offices, admin support and a training classroom.
- Maintained relationships with existing clients by providing superior customer service.
- I won 45 incentive trips from 1997 – 2011 as a top producer
- Led team meetings and one-on-one coaching sessions to continuously improve performance.
- Created training modules and documentation to train staff.
- I earned the #1 Broker out of 15,000 in 401k sales in 2008
- My office ranked in the top 5 franchise offices in Michigan mortgage business for 5 years
- My team was a top 5 investment sales in Michigan for 10 years.
SALES & MARKETING MANGER
STERLING ACCOUNTING & TAX
Jackson, MI
01.2008 - 01.2012
- Set up business operations integrating financial planing services.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Established needs base survey getting feedback from customers leading them other product offerings.
- Delivered customized product presentations closing financial product sales.
SALES & MARKETING MANGER
STERLING HEIGHTS POLICE DEPARTMENT
Sterling Heights, MI
01.1989 - 01.1997
- Police Officer & Detective.
Education
Associates Degree of Applied Science Criminal Justice -
Northwestern Michigan College
01.1988
Double Major Accounting & Computer information Systems -
Davenport University
01.1986
Timeline
SALES & MARKETING MANGER
SOUTHGATE HONDA POWERSPORTS
01.2019 - Current
CEO
MY COUPON GENIE, INC.
01.2011 - Current
SALES & MARKETING MANGER
STERLING ACCOUNTING & TAX
01.2008 - 01.2012
PRINCIPLE/OWNER
KORSON ASSOCIATES
01.1990 - Current
SALES & MARKETING MANGER
STERLING HEIGHTS POLICE DEPARTMENT
01.1989 - 01.1997
Associates Degree of Applied Science Criminal Justice -
Northwestern Michigan College
Double Major Accounting & Computer information Systems -
Davenport University
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