Michael Kramer
Austin,TX
Summary
Dynamic and innovative Motion Graphics and Animation Director with 11 years of experience leading creative teams and producing captivating visual content for diverse industries. Proven track record of delivering exceptional creative solutions and driving brand success through strategic vision and collaborative leadership. Adept at fostering creative environments that inspire designers and produce award-winning work.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Design Director
Self-Employed / Freelance
03.2022 - Current
- Leveraged professional experience working for leading Fortune 500 companies to create impactful evidence-based campaigns for socially focused agencies and nonprofits
- Delivered strategic creative direction for clients resulting in 25% increase in donor engagement and 30% rise in fundraising
- Developed and executed integrated marketing campaigns that effectively communicated organizational missions and inspired action across various media channels
- Collaborated with cross-functional teams, including marketing, communications, and development, to ensure cohesive and effective messaging
Design Director
IBM
10.2021 - 03.2022
- Founding member of IBM's in-house agency and award-winning design language
- Led multidisciplinary creative team of motion graphics artists and animators in developing innovative and impactful marketing campaigns, branding initiatives, and design projects
- Oversaw development of brand identities, including logo design, typography, color palettes, and visual guidelines
- Spearheaded IBM's rebranding initiative resulting in 6% increase in brand recognition and 12% boost in sales
- Collaborated with marketing and strategy teams to align creative direction with overall business goals
- Implemented innovative design processes and tools that increased team productivity by 15%
Senior Designer
IBM
01.2017 - 10.2021
- Lead animator and motion graphics designer for IBM's Internal marketing department
- Oversaw creative development of award-winning 3D interactive and animation campaigns
- Collaborated closely with clients and stakeholders to understand their goals, ensuring delivery of creative solutions that align with their strategic objectives
Sr. Art Director
Invodo
02.2013 - 01.2017
- Directed cross-functional team of 15 designers, copywriters, and multimedia artists to develop innovative marketing materials and interactive content for global brands
- Led creative direction for major product launches, ensuring cohesive visual identity across all marketing channels
- Developed and maintained strong client relationships, acting as primary point of contact for all creative deliverables
- Coordinated with external vendors and freelancers to supplement in-house capabilities, ensuring seamless project execution
- Mentored junior designers, fostering their professional growth and development
Education
Bachelor of Arts (B.A.) - Art History and Criticism
Stony Brook University - SUNY
Stony Brook, NYSkills
- Motion Graphics
- 2D and 3D Animation
- Creative Direction
- Concept Development
- Project Management
- Team Leadership
- Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)
- Cinema 4D
- Maya
- Final Cut Pro
- HTML5 and CSS3
- Figma
- Sketch
- WordPress
- JavaScript
- JQuery
- Content Strategy
- User Experience
Certification
- IBM Agile Practitioner 2020
- Professional Strategic Leadership 2019
- IBM Design Thinking 2019
Timeline
Design Director
Self-Employed / Freelance
03.2022 - Current
Design Director
IBM
10.2021 - 03.2022
Senior Designer
IBM
01.2017 - 10.2021
Sr. Art Director
Invodo
02.2013 - 01.2017
Bachelor of Arts (B.A.) - Art History and Criticism
Stony Brook University - SUNY
- IBM Agile Practitioner 2020
- Professional Strategic Leadership 2019
- IBM Design Thinking 2019
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