Michael Kuhn

I graduated Western Connecticut State University with a B.S. Degree in Marketing. I have a background in implementing social media strategies to create product exposure and to further support my own business. Along with this, I pride myself in my excellent writing, editing and proofreading skills. I endeavor to employ good judgment and manage projects from beginning to end. I'm always ready to help the team achieve company goals.

Dean's List: Fall 2021, Spring 2022

(MKT315) IMC Campaign Creation for Carter Morse and Goodrich

• Worked as team of 4 to help CMG evaluate their current market and target new potential markets through the use of testimonial videos uploaded on various social media platforms. To structure the plan we created a 12-week schedule to outline the costs, which platforms to use and when to use them, plus which format of videos we would upload. The data we collected was later presented to multiple members of CMG.

(MKT415) Market Analysis for PushForEntrepreneurship

• As a group of 4, we were tasked with analyzing the existing market of PFE and creating a new potential target market. We started by collecting primary and secondary data by conducting interviews with previous participants as well as sending surveys to potential participants within our target market. Later using the collected data to draw conclusions that were later presented to Michael Carter of PFE.

(MKT490) Marketing Plan for Palazzo Landscaping

• In a small group of 4, we were tasked with helping Nic Palazzo expand his services into new target markets. In doing so, we performed a situational analysis of his current customer base to gain a better understanding moving forward, conducted context research, completed a SWOT for Palazzo and its competitors, and created an outlined budget based on the price given to us, plus more research that helped us collect accurate and meaningful data. Using the collected data, we presented our findings to Nic Palazzo.