Summary
Overview
Work History
Skills
Education
Certification
Timeline
Michael Anthony Kupniewski

Michael Anthony Kupniewski

Fairview,PA
Stopping advertising to save money is like stopping your watch to save time.
Henry Ford

Summary

Accomplished Business Development and Digital Marketing Specialist possessing first-rate interpersonal, organizational and time management skills. Expertise in reviewing key market indicators to determine appropriate strategies for pricing, repairing, and promoting marketing and communication materials. Proficient in Microsoft Office Suite, Gateway and AgentExchange. Personable and reputable professional commended for expanding relationships with existing clients by continuously proposing solutions to meet objectives through organizational change management.

Overview

20
20
years of professional experience
3
3
years of post-secondary education

Work History

Customer Advocate I

ERIE Insurance
01.2024 - Current
  • Provided exceptional customer care to high-volume customer base, resolving issues, answering inquiries and providing product information.
  • Documented customer concerns and inquiry resolutions in internal computer system.
  • Handled difficult customer situations with grace and professionalism, consistently meeting first-call resolution metrics.
  • Educated customers about billing, payment processing and support ERIE policies and procedures.
  • Applied working knowledge of ERIE and department policies and procedures to have business appropriate conversations, while directing the Insureds to the appropriate business decision.
  • In accordance with ERIE policy and procedures, and within scope of authority manages and services office account books of business.

Marketing Communications Specialist

Erie Insurance Group | Contractor (Volt)
Erie, PA
10.2022 - 10.2023
  • Plan and manages projects of low to moderate complexity and confidentiality.
  • Collaborate with Marketing Advisor, contributing to strategic marketing and communication plans.
  • Navigates MyMarketing to develop and build marketing campaigns for Agents.
  • Manage time and prioritize tasks based on importance and urgency.
  • Partners with Marketing leadership and key stakeholders, responding to marketing and communication needs and opportunities.
  • identifies effective solutions while combining copy and graphic images aligned with the ERIE brand.
  • Prospects, identifies and cultivates relationships with contacts to promote product lines and solutions.
  • Manages a dozen social media accounts for ERIE Agents.
  • Looks for opportunities for reporting enhancements to better illustrate ROI and the benefits of Agent Integrated Marketing.
  • Collaborates cross-departmentally to develop effective business strategies for Agents and their Policy Holders.

Business Development Manager

Werkbot Studios
06.2020 - 04.2022
  • Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve profitability.
  • Determined business development opportunities and implemented effective strategy for client acquisition.
  • Attended conferences and trade association meetings to represent company and promote products.
  • Found and developed new markets.
  • Contacted potential customers via telephone and email.
  • Maintained meticulous client notes in HubSpot CRM.
  • Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
  • Established new customer accounts using negotiation and sales closing abilities.
  • Managed a growing Business Development team.
  • Oversaw staff by delegating work and reviewing individual performance.
  • Communicated with other corporate departments to develop effective business strategies.
  • Developed estimates and proposals for new and existing clients.

Sr. Digital Sales Strategist

Erie Times-News/Gatehouse Media
01.2016 - 04.2020
  • Implemented best practices for tracking effectiveness of campaign success by measuring digital metrics and client return on investment
  • Skillfully articulated and presented products to small and medium sized business owners
  • Created and conducted face-to-face customer presentations, proposals and demonstrations
  • Effectively coordinated all aspects of the sale from start to finish while knowing how to plan, create and implement a marketing strategy by developing a robust online and social media presence while advocating brands effectively
  • Partnered with local sales leadership to cultivate consultative approach to digital media sales to exceed revenue goals
  • Analyzed usage information for trends and areas of improvement from clients and consultants
  • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues
  • Contacted customers via phone and email to explore connections, offer services and cement relationships
  • Conducted market research and reported on competitors.

Sr. Asset Manager

REO World | Client JPMorgan Chase Bank
01.2009 - 03.2015
  • Collaborated with investment firms and private real estate investors to provide due diligence and underwriting functions for acquisition and management of real estate portfolios.
  • Reviewed financial documents to verify accuracy and acquire necessary information.
  • Overseen a high volume portfolio through day-to-day operations including value recommendations, repair bids, marketing results, offer negotiations and contract execution.
  • Carried out tasks involved with residential and commercial property foreclosures and assigned cases to real estate agents.
  • Maximized total return on investment for each assignment through analysis of property efficiencies and identifying opportunities for improved performances while reporting to executive management.
  • Proven ability to develop and implement creative solutions to complex problems.

Sales and Corporate Events Manager

Marshall Reddick Investments
03.2005 - 06.2008
  • Maintained adherence to client-event requirements through delegation,
  • prioritizing and management of production phases from concept to execution.
  • Prepared, monitored, and maintained event budgets.
  • Organized venues, guest lists, catering and event timelines.
  • Administered contracts to deliver outstanding vendor coordination, timeline development, budgeting and day of coordination services.
  • Planned menus to align with event theme and budget, coordinated catering services and selected appropriate entertainment.
  • Coordinated event catering, signage, displays, security and transportation for participants.
  • Inspected event facilities to verify conformance to customer requirements.
  • Promoted conventions and trade shows through social media and email marketing to increase attendance.
  • Paid and settled vendors, venues, staff, and contracted services.

Skills

  • Operational efficiency
  • Due diligence
  • Customer focus based service
  • Marketing strategies
  • Analytics reporting
  • Integrated marketing campaign development
  • Social media and direct mail campaigns
  • Brand awareness
  • Digital communications
  • Event marketing
  • Promotional advertising
  • Informational Management Skills

Education

Certificate - Business Communications

Pennsylvania State University, Erie, PA
01.2000 - 05.2000

Associate of Science - Business Administration

Pennsylvania State University, Penn State World Campus
01.2024 - 08.2026
  • Relevant Coursework: Business Administration and Marketing.
  • Professional Development: taking online courses, attending digital marketing conferences and workshops. Joining Young Erie Professionals Association.

Certification

Google AdWords

SEMrush Digital Marketing

Timeline

Customer Advocate I - ERIE Insurance
01.2024 - Current
Pennsylvania State University - Associate of Science, Business Administration
01.2024 - 08.2026
Marketing Communications Specialist - Erie Insurance Group | Contractor (Volt)
10.2022 - 10.2023
Business Development Manager - Werkbot Studios
06.2020 - 04.2022
Sr. Digital Sales Strategist - Erie Times-News/Gatehouse Media
01.2016 - 04.2020
Sr. Asset Manager - REO World | Client JPMorgan Chase Bank
01.2009 - 03.2015
Sales and Corporate Events Manager - Marshall Reddick Investments
03.2005 - 06.2008
Pennsylvania State University - Certificate, Business Communications
01.2000 - 05.2000
Michael Anthony Kupniewski