Michael Lazo
Miami,FL
Summary
Creative Media Director successful interacting and working with various clients and salespeople. Detail-oriented and customer-focused with excellent leadership abilities. Skilled at conferring with clients and promoting understanding of objectives behind campaigns.
Overview
10
10
years of professional experience
Work History
Owner
Digilazo Media
03.2021 - Current
- Lead Photographer, Videographer, Editor
- Manage team of media personnel for various projects
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and costefficiency.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Maximized ROI by continuously monitoring campaign metrics and adjusting strategies as needed.
Media Director
The Roads Home Healthcare
10.2022 - Current
- Lead Photographer, Videographer and Editor
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Write engaging and creative press releases for each promotion.
- Developed campaigns, led design, and tracked results.
Office Coordinator/ Fiscal Assistant
Florida International University Athletics
10.2019 - 10.2022
- Open Requisitions and submit PO's for payment
- P credit card holder
- Reconcile credit cards
- Process volunteer and intern applications
- Process payments for vendors fee for service, and game officials
- Process reimbursement and expense reports for various staff in the athletics department
- Managed account payables inbox for FIU Athletics.
Medicare Concierge Specialist
Anthem Inc.
12.2017 - 10.2019
- Assist members with benefit information, pharmacy and authorization inquiries
- Daily communications via E-mail and phone with members and providers
- Scheduled appointments for members
- Received and resolved grievances from members
- Assist various companies nationwide with payment discrepancies
- Meeting Bi-Weekly various due dates for payments, budget reviews and data analysis
- Speak with clients one on one and assist with various account issues
- Meet and assist high customer and clients for various needs and account discrepancies.
Accounts Payable Representative
Road America
10.2013 - 12.2017
- Improved company''s credit standing with suppliers by maintaining a strong record of on-time payments.
- Managed complex problem-solving for upper management in order to complete projects on-time and within budget.
- Presented audit findings to accounting manager after reviewing results and paperwork.
- Maintained up-to-date knowledge of accounting standards relevant to accounts payable operations, ensuring ongoing compliance.
Education
Bachelor's Sports & Recreation Management -
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL08.2022
Associates Exercise Science -
MIAMI DADE COLLEGE
Miami, FL05.2021
High School Diploma -
MIAMI CORAL PARK SENIOR HIGH SCHOOL
Miami, FL06.2011
Skills
Proficient across all Adobe Editing Programs
Marketing Strategies Knowledge
Accounting Procedure and Policies
Quick Books
Advanced Computer Literacy
Data Analysis
Communication of Account Data
Microsoft Office Proficient
Bilingual- English and Spanish
References
References available upon request
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Media Director
The Roads Home Healthcare
10.2022 - Current
Owner
Digilazo Media
03.2021 - Current
Office Coordinator/ Fiscal Assistant
Florida International University Athletics
10.2019 - 10.2022
Medicare Concierge Specialist
Anthem Inc.
12.2017 - 10.2019
Accounts Payable Representative
Road America
10.2013 - 12.2017
Bachelor's Sports & Recreation Management -
FLORIDA INTERNATIONAL UNIVERSITY
Associates Exercise Science -
MIAMI DADE COLLEGE
High School Diploma -
MIAMI CORAL PARK SENIOR HIGH SCHOOL