Michael L. Daly
Brooklyn,NY
Summary
Dynamic Account Supervisor with MSL, specializing in integrated media strategy and influencer partnerships. Proven track record of driving 447 media placements and 7.3M social impressions for major brands. Adept at project management and talent development, leading teams to execute impactful campaigns that elevate brand visibility and engagement.
Overview
7
7
years of professional experience
Work History
Account Supervisor, Consumer
MSL
New York, NY
06.2023 - Current
- Oversee earned media strategies across The Home Depot's public affairs, disaster relief, and philanthropic initiatives
- Lead weekly internal and client calls, as well as monthly leadership calls with The Home Depot
- Develop scoping documents and monthly activity reports outlining agency services, fee, and out-of-pocket costs
- Supervise three direct reports with weekly check-ins focused on performance and development areas
- Manage monthly financial forecasting and staffing allocations across all accounts
- Oversaw 20+ mid-tier to mega influencer partnerships and a paid editorial program for the launch of Mr. Clean Magic Eraser's Ultra product line, driving 447 media placements and 7.3M social impressions
- Led planning and execution of 10 brand activations per fiscal year for Crest & Oral-B's #ClosingAmericasSmileGap initiative, managing earned media and paid social coverage for each event
- Negotiated and managed celebrity partnerships for P&G brands including Crest & Oral-B and Align Probiotics
Senior Account Executive
FleishmanHillard
New York, NY
03.2022 - 05.2023
- Led integrated media campaigns for Chase's travel credit card portfolio, including earned media, influencer and branded editorial
- Staffed recurring client calls and served as day-to-day client lead for assigned programs
- Coordinated international press trips with top-tier travel outlets including AFAR and Forbes Advisor
- Redesigned monthly coverage reporting spreadsheet for all 16 Chase credit cards to deliver enhanced strategic insights to Chase leadership
- Mentored junior team members and reviewed all client-facing deliverables
Account Executive
M Booth
New York, NY
01.2021 - 03.2022
- Executed six consecutive integrated media campaigns to launch Bed Bath & Beyond's private-label brands
- Secured consistent earned media coverage through ongoing pitching efforts to key consumer media contacts
- Established long-term content calendars outlining all deliverables for celebrity-level brand partnerships
- Managed product logistics for large-scale media mailers and influencer content shoots
- Coordinated earned brand integrations on nationally-syndicated talk shows including 'The Ellen DeGeneres Show' and 'E! Daily Pop'
- Conducted one-on-one media tours at Bed Bath & Beyond's flagship store reopening event
Associate, Jr. Associate & Intern
Weber Shandwick
New York, NY
12.2017 - 12.2020
- Developed and executed earned media strategies for consumer and tech clients, securing earned coverage in top-tier business outlets including CNBC, CNN Business, and The Wall Street Journal
- Spearheaded tech client's executive visibility platform by organizing local networking events, speaking engagements, media interviews, and award submissions
- Executed media outreach efforts and coverage reporting for Verizon Wireless consumer product launches
Education
Bachelor of Science - Public Relations
Boston University
Boston, MA05.2017
Skills
- Project Management
- Client Experience
- Integrated Media Strategy
- Corporate Communications
- Talent Development
- Influencer & Celebrity Partnerships
- Event Planning & Vendor Relations
Timeline
Account Supervisor, Consumer
MSL
06.2023 - Current
Senior Account Executive
FleishmanHillard
03.2022 - 05.2023
Account Executive
M Booth
01.2021 - 03.2022
Associate, Jr. Associate & Intern
Weber Shandwick
12.2017 - 12.2020
Bachelor of Science - Public Relations
Boston University
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