Michael LoPreste

• Led and directed a demand generation consulting firm, providing strategic guidance and optimization of lead generation growth and nurturing processes for technology firms.

Select Client Growth & Engagement Highlights:

CTI Data - Director, Business Development (2017-2025)

• Drove exceptional top-of-funnel results, masterfully generating 1,000+ introductory meetings with a top-tier 74% completion rate, significantly amplifying sales productivity and accelerating pipeline velocity.
• Orchestrated a strategic overhaul of lead generation, leading the adoption of Seamless.AI to overcome critical limitations and significantly enhance lead quality and volume.
• Architected and implemented a high-impact messaging framework, transforming complex marketing content into concise, attention-grabbing hooks that substantially improved qualified lead engagement and meeting bookings.

Ironside Group (2015-2018)

• Transformed the Ironside account from an initial pilot project into a $500,000+ revenue-generating engagement within two years through strategic business development
• Systematically achieved a 286% surge in monthly recurring revenue (from $4.4K to $17K) through targeted account development.
• Led a high-performing team to surpass ambitious meeting generation targets set by Ironside by 131% (growing from 13 to 30 meetings per month), directly contributing to the sustained growth of Gen Source's engagement and revenue from the account.

Q Analyst (2013-2017)

Strategically drove pipeline development, generating a significant $900,000 in pipeline revenue through targeted Account-Based Marketing (ABM) strategies and personalized multi-channel outreach campaigns, resulting in

a 40% year-over-year increase in engaged qualified target accounts.

Incentivio (2014-2018)

Pioneered the market launch of Incentivio, establishing the initial customer base within medium to large restaurant chains and driving early adoption of their mobile marketing app.