Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
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Michael lotz

Michael lotz

Seattle

Summary

A brief introduction - I'm someone who enjoys finding that balance between creative strategy and data-driven decision-making. I've worked across major sales platforms such as Amazon, Walmart, Google, handling everything from fully launching marketing campaigns to high-level sales strategy and back-end account management. I’ve worked with TTI for 6 years and have had the pleasure to work for 2 great brands in HART Tools and Hoover while also receiving our Circle of Excellence in 2022.

But outside of work, I’m all about golf, pickup basketball, and pretty much anything Seattle sports. I recently moved back to the PNW after a few years in South Carolina and couldn’t be happier to be back—rain and all.

Always up for a good conversation about marketing, sports, or hear some new Seattle recommendations since I’ve been gone.

Overview

7
7
years of professional experience

Work History

Key Account Manager

TTI Floor Care
08.2025 - Current
  • Manage two Amazon accounts with responsibility for sales, contracts, negotiations, relationships, and reporting.
  • Analyze internal sales goals to properly coordinate promotional strategies for tentpole events.
  • Act as the main point of contact for the marketing agency to ensure all marketing activations align with sales goals.
  • Work cross-functionally to ensure healthy inventory, manage risk, and meet all Amazon vendor requirements.

Associate Marketing Manager

Techtronic Industries - TTI
10.2024 - 07.2025
  • Manage a multi-million-dollar budget across advertising platforms including Walmart Marketplace, Google, and Bing.
  • Introduced a new profit analysis marketing approach through thorough data analysis, resulting in a $1.6M YoY profit increase and a 10% increase in ROI.
  • Implemented a first-time Google advertising strategy resulting in a 21% increase in incremental revenue driven to our D2C website.

Assistant Marketing Manager

Techtronic Industries - TTI
12.2022 - 10.2024
  • Create and optimize 100+ PPC campaigns monthly, resulting in a maintained ROI above $5.50, and increasing revenue by 19% YoY.
  • Developed a Share of Voice initiative leading to a 20% increase in total SOV and a 28% increase in CTR.
  • Deliver comprehensive bi-weekly reporting, providing insight on current activations to upper management and agencies.

Digital Marketing Coordinator

Techtronic Industries - TTI
05.2021 - 12.2022
  • Assisted media planning for various company social media channels, including Facebook, Instagram, YouTube, TikTok, and more..
  • Implemented a complete YouTube rebrand, resulting in a 50% increase in subscribers and over 11 million views..

Field Sales Representative

Milwaukee Tool
Seattle , WA
03.2020 - 06.2021
  • Traveled throughout assigned territory to leverage leads and visit existing customers.
  • Maintained responsibility for 8 stores within assigned territory, consistently touching base to assess needs and satisfaction.
  • Forecasted sales, developing and evaluating various methods of customer interaction.

Restaurant Server

Nordstrom
Seattle, WA
06.2018 - 02.2020
  • Used communication and problem-solving skills to resolve customer complaints and promote long-term loyalty.
  • Resolved customer complaints promptly and professionally to maintain positive reputation.
  • Set positive tone for entire dining experience as first point of contact for incoming guests.

Education

Bachelor of Arts - Business Administration

Western Washington University
Bellingham, WA
06-2018

Skills

  • Account Management
  • Sales & Profitability Analysis
  • Budget Management
  • Agency Management
  • Strategic Business Planning
  • Influencing & Negotiating
  • Cross-Functional Communication
  • Sales Forecasting
  • Full Funnel Marketing
  • Pay-Per-Click Advertising
  • Google Ads
  • WMC & Amazon Ads
  • SEO & SEM
  • Email Marketing
  • Marketing Strategies
  • Brand Development
  • Microsoft Office

Accomplishments

2022 TTI - Circle of Excellence

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Key Account Manager

TTI Floor Care
08.2025 - Current

Associate Marketing Manager

Techtronic Industries - TTI
10.2024 - 07.2025

Assistant Marketing Manager

Techtronic Industries - TTI
12.2022 - 10.2024

Digital Marketing Coordinator

Techtronic Industries - TTI
05.2021 - 12.2022

Field Sales Representative

Milwaukee Tool
03.2020 - 06.2021

Restaurant Server

Nordstrom
06.2018 - 02.2020

Bachelor of Arts - Business Administration

Western Washington University

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