Michael Mandt

Launched creative content plan across all social platforms and website for most talked about and disruptive sports league in existence

• Ideated and exec produced key marketing components around premiere event
• Responsible for building all aspects of non-live production for global events ranging from London to Bangkok to Saudi Arabia as well as in the US
• Oversee all roll-in assets for 5 hour live stream broadcasts
• One month in to launch, LIV Golf content strategy is outperforming PGA Tour comparative content by up to 300%
• Coordinating and implementing data science analytics to drive programming decisions

Creator and leader of LIV Golf's internal production agency, LIV Studios.

• Part of a small senior management team that has redefined the look and feel of professional Golf broadcast coverage through groundbreaking technology and innovative access while battling through unprecedented headwinds
• Responsible for building all aspects of non-live production for the league and it's global events around the world for over 3 years, from London to Bangkok to Saudi Arabia as well as in the US
• Lead decision maker on all creative storytelling content around the most successfully disruptive sports league, including the hiring of first in class shooters, editors, producers, and media managers.
• Manage of team of 50 + creatives around the world

Partner and Co-Founder of groundbreaking, inventive app that seamlessly integrates immersive 3D AR/VR content with traditional 2D content in the true crime space.

• Helped create and launch a self funded app that ranked as #4 most downloaded news app
• Immersive content leading to content partnership with Meta/Facebook for Oculus
• Roadmap for 2022 includes daily tv show across al AVODS
• Creative leader in delivering app that has been recognized with Webby and Shorty Nominations for AR and Tech
• Content strategy delivers 15 minutes of Daily Active User engagement in app
• Hired and trained staff of 30 journalists and freelancers across the country and world to input all content on backend data base
• Using Google and Firebase analytics to coordinate with Marketing all efforts around paid and organic social, as well as make real time programming decisions
• Working with law enforcement and victims families to reimagine crime solving

Founded and run creative production agency that has developed and sold award winning original shows formats, documentaries, branded/digital/social content, short films and feature films, domestically and internationally, generating millions of dollars in revenues and profits. Established a reputation as a go-to production source across the sports media landscape

• Sports programming partnerships include ESPN, Fox Sports, NBC Sports, CBS Sports, Turner Sports, Bleacher Report, MLB, NFL, NFL Films, NBA Entertainment, Olympic Channel, PGA Tour Productions, USTA, MLS, CAA Sports, Athletes First, Boras Corp and more
• Executive Producer of The Golden Globes
• Created, sold and executive produced entertainment shows, projects and events to Disney, ABC, NBC Universal, SyFy, Travel Channel, MTV, TruTV, Showtime, HBO, Food Network, E!,
• Created, sold and executive produced over 2,000 hours of original daily studio show programming for ESPN and CBS Sports Network
• Produced Feature Film for Disney - Million Dollar Arm
• Devised, deployed and sold branded/social marketing content deals resulting in increased engagements on social platforms for partners like Geico, Microsoft, 23andMe, Disney, Verizon, Gatorade, MSN
• OTT and digital expertise in driving buys and revenue around live stream events for DAZN and Turner/Bleacher Report (The Match: Tiger / Phil)
• Established first ever live sports gambling data stream in U.S. sporting broadcast in partnership with MGM Sportsbook
• Content development strategy has resulted in deals and original unscripted series and content with Disney, Fox, ESPN, FS1, Showtime, Verizon, E!, Food Network, Travel Channel, SyFy, Fuel TV, TruTV, MLB, NFL, NBA, CBS Sports Network, YouTube, Facebook, Snapchat, Instagram, Tribeca Film Festival
• Managed and built out 50+ person staff, as well as technical and production operations, including build out of multiple 7,000 plus production studios with full fiber connectivity to Verizon HUB, AVID and Premiere editing systems with unity
• Avid and Adobe Premiere Editor

VP of Programming & Original Content for all NFL distribution platforms including all NFL Network, NFL.com, NFL Mobile, as well as original video content for NFL Social handles (NFL Facebook, Instagram, Twitter, Snapchat and YouTube)

• Developed and led content strategy to increase engagement and watch time on social platforms by creating content customization approach that delivered 30% increased likes, views and shares on Twitter and Facebook
• Launched Original Content Group, 100 person, in-house marketing and agency to support all NFL Network and Social content resulting in most Emmy Nominations in NFL Network history, highest network ratings in history
• Increased Fantasy related content leading to greater day of game engagement of NFL Fantasy app
• Introduced and negotiated first ever Podcast deal between NFL and partners Westwood One and Midroll, implemented Podcast programming slate
• Supervised daily operations of $10M yearly budget between 4 departments
• Responsible for all original programming at key NFL calendar events like Super Bowl, Combine, Draft, Hall of Fame, Opening Night
• Content production resulted in 5% ratings increase and most Emmy Nominations in NFL Network history in one year