Michael Martin
Oscar Health Insurance
Merrick,USA
8
years of professional experience
Results-driven professional with extensive expertise in Salesforce, process management, and data analysis. Proven ability to optimize sales processes, enhance CRM, and drive business growth by empowering sales teams with critical customer data. Highly collaborative, adept at working cross-functionally to deliver successful projects on time while leading cross-platform initiatives to achieve results.
Work History
Senior Operations Associate
2 Years 11 Months- Improved CRM process efficiency by implementing new operational procedures and automation best practices
- Salesforce process design, integrations, training, and administration across Sales and Marketing teams; partnered with technical operations to implement scalable solutions for lead routing, campaign tracking, and data quality.
- Managed and optimized Slack workflows, webinar scheduling, and campaign SOPs to streamline communication and project tracking
Senior Sales Operations & Process Analyst
3 Years 1 Month- Team lead for sales operations & process improvements for Tripadvisor Restaurants business units. Helped identify gaps and opportunities for improvement. Implemented improvements to sales dashboards, processes, support and salesforce to optimize sales efficiencies.
- Built relationships within the Sales organization to identify gaps and opportunities for improvement within Salesforce.
- Collaborated with cross-functional teams to implement improvements to sales effectiveness, processes, and strategy resulting in increase in sales revenue.
- Spearheaded the migration of Tripadvisor's restaurant teams to the core Salesforce instance, playing a pivotal role in developing a comprehensive implementation strategy, roadmap, and conducting rigorous troubleshooting and testing.
- Improved Tripadvisor's internal support process by devising and implementing a new, efficient workflow utilizing Airtable and other tools, resulting in reduced response times and enhanced user experience.
- Streamlined and standardized reporting and dashboard management for Tripadvisor's global sales teams, ensuring a consistent approach across business units and global regions.
Senior Sales Enablement & Operations Specialist
1 Year 1 Month- Analyzed and reported on sales data to identify trends and opportunities for improvement. Developed and implemented sales incentive programs resulting in a 15% increase in sales revenue.
- Improved Salesforce system to maximize lead utilization, resulting in increased short-term revenue generation.
- Improved Salesforce through strategic system modifications and optimizations, resulting in a more efficient sales workflow. Implemented enhancements in reporting, dashboards, and lead management to enable data-driven decision-making and enhance sales team performance.
- Improved Salesforce training, providing comprehensive support and troubleshooting assistance to users, resulting in increased system proficiency and reduced downtime.
- Collaborated with the marketing and sales teams to devise different sales strategies, leveraging online and social channels for maximum impact of the core product.
- Enhanced and managed all sales collateral utilized by the sales team for effective pitching and communication with clients. Ensured the material was up-to-date, engaging, and aligned with the company's brand image, maximizing its impact on potential customers.
Marketing Administrator
1 Year 1 Month- Managed sales reporting, ensuring timely and accurate delivery of reports to Sales leadership. Optimized Salesforce for efficient sales workflow.
- Led successful GTM strategy for new product introduction in the Americas through cross-functional collaboration.
Education
Bachelor of Business
Skills
Salesforce
SQL
Snowflake
BigQuery
Airtable
Project Management
Data Analysis
Process Improvement
Enablement
Snowflake
Excel
Google Workspace
Timeline
Senior Operations Associate
Oscar Health Insurance
09.2023 - CurrentRead More
Senior Sales Operations & Process Analyst
Tripadvisor
07.2020 - 08.2023Read More
Senior Sales Enablement & Operations Specialist
SinglePlatform
06.2019 - 07.2020Read More
Marketing Administrator
Nitto Americas
05.2018 - 06.2019Read More
Bond University
Bachelor of Business
Read More