Michael McCall
San Diego,CA
Summary
With over two decades of experience in the creative and high-energy field of photography, consistently producing quality images for advertising, catalog, and web-based industries. Proven ability to increase sales and build brand identity. Strong technical skills in lighting, composition, and editing. Excel in organizational and communication skills. Eager to contribute to company brand by leveraging technical skills and innovative solutions. Known for creativity and proficiency in capturing and editing high-quality images. Adept at collaborating effectively with teams and adapting to changing project needs. Reliable and focused on achieving impactful visual content in fast-paced environments.
Overview
35
35
years of professional experience
Work History
Photographer/Owner
mM_Studios
01.1990 - Current
- Company Overview: Full service studio creating advertising, catalog and editorial photography
- Partial client list: Shape Magazine, Road Runner Sports, The Walt Disney Co., Creative Five Group, Design Base, Gold's Gym, Provide Commerce, Amazon E-Commerce, FTD, Red Envelope
- Detail oriented and attentive to the customer's requests, from pre-production to final output
- Full service studio creating advertising, catalog and editorial photography
Freelance Staff Photographer
Provide Commerce
01.2014 - 11.2018
- Developed and executed high-quality product images for e-commerce and print mediums, enhancing brand identity
- Streamlined the photography process, achieving maximum efficiency and reducing production time by 25%
- Produced imagery for several companies, including Pro Flowers, Shari's Berries, Kalla, Gourmet Foods, Cherry Moon Farms, and Pro Plants, ensuring consistency and quality
Senior Photographer
Surdell & Partners
05.2006 - 11.2010
- Responsible for all on figure fashion and Product photography for direct mail campaigns
- Discussed photographic direction and feel for each Campaign with the Creative Director
- Provided technical and creative expertise to both staff and Freelance photographers
- Trained and mentored new photographers
- Hired freelance talent to ensure schedules and budgets were Adhered to
- Built sets and backgrounds as needed
Lead Photographer
Gottschalks
03.1995 - 05.2006
- Photographed both on figure fashion and home product
- Researched and transitioned studio from film to digital photography
- Organized and upgraded studio such that the studio Increased production from 60% to 90% of total photography completed by studio
- Developed photographic guidelines and schedules for all photography
- Hired and trained all staff photographers
Education
Bachelor of Arts - Photography
Brooks Institute of Photography
Santa Barbara, CA04.1985
Skills
- Project management
- Digital photography
- Strong compositional skills
- Client communication
- Retouching and color correction
- Branding management
- Creative vision
- Adobe photoshop
Timeline
Freelance Staff Photographer
Provide Commerce
01.2014 - 11.2018
Senior Photographer
Surdell & Partners
05.2006 - 11.2010
Lead Photographer
Gottschalks
03.1995 - 05.2006
Photographer/Owner
mM_Studios
01.1990 - Current
Bachelor of Arts - Photography
Brooks Institute of Photography
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