Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
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Michael McClellan

Dallas,TX

Summary

Highly organized and self-motivated professional experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Associate Director of SEO

DEPT
04.2024 - Current
  • Led a team of 7 personnel, supervising daily performance as well as training and improvement plans.
  • Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
  • Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
  • Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.
  • Oversaw annual budget planning processes for multiple clients, ensuring financial goals were met while maintaining optimal resource allocation across departments.

Senior SEO Account Manager

DEPT
06.2021 - 05.2024
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Evaluated client needs and developed tailored marketing strategies to increase organic visibility.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Educated clients on new products or services to increase customer engagement with brand.

Search Engine Optimization Analyst

Advantix Digital
10.2019 - 05.2020
  • Optimized meta tags, alt tags, headings, and internal linking structures to improve website crawlability and indexing by search engines.
  • Reduced bounce rates by analyzing user behavior data and making necessary adjustments to website design elements for enhanced usability.
  • Implemented technical SEO improvements such as faster page load times, mobile responsiveness, and addressing crawl errors for a more user-friendly experience.
  • Developed custom SEO reports for clients showcasing campaign progress, site performance metrics, and actionable recommendations.

SEO Project Manager

Razor Rank
09.2017 - 09.2019
  • Conducted regular content audits to identify gaps and opportunities for improvement, leading to a more comprehensive and engaging user experience.
  • Monitored Google Analytics data regularly to track progress of implemented SEO tactics and make necessary adjustments.
  • Analyzed competitors'' strategies and adapted best practices for a competitive edge in organic search results.
  • Implemented technical SEO enhancements including schema markup and sitemap updates to facilitate better crawling and indexing by search engines.
  • Managed cross-functional teams for successful SEO projects, resulting in increased organic search visibility.

Education

BBA - Marketing

Texas A&M University - Texarkana
Texarkana, TX
05.2015

Skills

  • Project Management
  • Strategic leadership
  • Analytical Thinking
  • Coaching and Mentoring
  • Team Collaboration and Leadership
  • Technical implementation
  • Work Planning and Prioritization
  • Budget Development

Certification

Google Analytics
Google Tag Manager Certification
Google My Business Certification

Timeline

Associate Director of SEO

DEPT
04.2024 - Current

Senior SEO Account Manager

DEPT
06.2021 - 05.2024

Search Engine Optimization Analyst

Advantix Digital
10.2019 - 05.2020

SEO Project Manager

Razor Rank
09.2017 - 09.2019

BBA - Marketing

Texas A&M University - Texarkana

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Michael McClellan