Michael McGrath

• Achieved National sales objectives by training & supporting a team of distributor sales partners, building relationships in over 950 accounts
• Grew upstate NY market volume by 82% in 2023
• Opened Texas and collaborated with Garrison Brothers bourbon.
• Led all annual distributor business planning meetings
• Successfully transitioned brand through change of importers that involved 7 new distributors in 6 states
• Worked with Category Managers to ensure optimal assortment, merchandising, price, placement, and profit generating promotions for Clonakilty
• Led regional chain buying meetings in which expanded product placement & ad features were achieved
• Led sampling initiative that included over 150 product tasting events leading to increased sales and brand exposure
• Analyzed Nielsen data & category trends to create exciting data backed stories for sales pitches and to regularly share with key decision makers
• Managed budgets & made decisions on spend allocations for samplings, advertisement, event sponsorships
• Managed supply chain functions, including distributor relations, inventory analysis, new product set up, distribution and forecasting

• Display product knowledge and leverage local market intelligence.

• Build key relationships with top accounts within respective channel.

• Surveys market area to detect business trends and opportunities for new products or new applications for

existing products. Assists in the development of sales forecasts. Plans for sales activities by forecasting

conditions, defining objectives and strategies and securing resources.

• Ensures execution of team quotas and orders.

• Prepares and executes appropriate promotions in coordination with state ABC laws. Job duties include working

nights and weekends on promotional activities and other account activities. Owns local or account specific

promotion activity as well as Merchandising/POS allocation.

• Grew my terrority by over 53% and $1.1million in revenue.

• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed diverse team of professionals, fostering positive work environment and high employee satisfaction.
• Developed and implemented strategies to increase sales and profitability.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Had team over or 55 staff on full time basis