Public Relations and Advertising graduate with expertise in strategic communication, brand management, and media relations. Proven ability to create engaging content, manage social media initiatives, and coordinate events that boost brand visibility. Experience includes internships and academic projects in both agency and in-house settings, demonstrating adaptability and relationship-building skills. Committed to leveraging data-driven insights to enhance marketing strategies and contribute to a collaborative communications team.
Microsoft Office Suite
Brand development and positioning
Presentation design and delivery
Homeward Bound Pet Adoption Center
Created a social media strategy to improve their footprint on Instagram and Facebook.
Blockbuster
Created a strategic business plan to breathe new life into Blockbuster by modernizing its brand, expanding its digital presence, and reconnecting with nostalgic and new consumers alike.
Pringles
Developed a comprehensive brand book to reposition Pringles as a gourmet chip brand. Designed a new logo and selected updated color palettes and typography to better reflect the brand’s evolving identity and appeal to a more sophisticated market.
The Google Analytics Certification demonstrates proficiency in using Google Analytics to measure and analyze website performance and user behavior.