Michael Meredith
Arlington,TX
Summary
Accomplished Head of Sales & Marketing at By The Yard Materials, adept in CRM management and strategic planning, significantly enhanced brand awareness and sales performance. Leveraged data-driven decision making and influencer partnerships to surpass targets. Excelled in recruitment and team development, fostering a culture of achievement and innovation.
Overview
18
18
years of professional experience
Work History
Head of Sales & Marketing
By The Yard Materials
Alvarado, TX
12.2020 - Current
- Evaluated leads obtained through direct referrals, lead databases and cold calling.
- Recommended policy changes to improve marketing tactics and strategies.
- Conducted market research, analyzed customer feedback, and identified opportunities for improvement.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Developed marketing strategies based on corporate objectives and market trends.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Developed and implemented strategic marketing plans to increase brand awareness and reach target markets.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Created sales volume reports to reflect overall business trends and business vertical trends.
Manager
By The Yard Materials
Alvarado, TX
11.2019 - 12.2020
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Enhanced customer satisfaction through the development of a customer service excellence program.
- Maintained up-to-date records of employee attendance, payroll information, vacation requests.
- Scheduled interviews for potential candidates and conducted reference checks prior to hire.
- Analyzed market trends and competitor activity to inform business strategy.
- Coached, mentored and trained team members in order to improve their job performance.
- Reviewed completed work to verify consistency, quality, and conformance.
- Established processes to ensure efficient workflow throughout the organization.
CDL Truck Driver
By The Yard materials
ALVARADO, TX
10.2018 - 11.2019
- Conducted periodic maintenance checks on trucks; reported any issues needing repair immediately.
- Filed vehicle logs, cargo records or billing statements according to company regulations.
- Verified load counts against shipping papers; notified supervisor if discrepancies were found.
- Performed daily pre-trip inspections of the truck, including checking fluid levels and tire pressure.
- Processed shipment documents neatly and efficiently for each load.
- Loaded and unloaded freight, paying special attention to fragile items and carefully security every load for optimal protection and balance.
- Inspected trailers for proper functioning of brakes, lights, signals, tires and other safety equipment.
- Followed detailed route plans provided by dispatcher; adjusted routes as required due to road closures or other factors.
- Drove vehicles safely, obeying traffic laws and transportation procedures to avoid accidents.
Manager of Operations
Keller Logistics
Arlington, TX
03.2016 - 10.2018
- Oversaw daily operations, ensuring efficiency and effectiveness across all departments.
- Recruited, hired and trained crew members on application of projects, customer relations, and customer service.
- Provided leadership and direction to staff members to ensure successful completion of projects on time and within budget.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Coordinated logistics and supply chain operations, ensuring timely delivery of products and services.
- Analyzed and controlled materials, supplies and equipment operational expenses.
- Enforced federal, state, local and company rules for safety and operations.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Inventory Supervisor
Keller Logistics
Arlington, TX
03.2014 - 05.2016
- Created and sent price quotes to potential customers.
- Created monthly reports detailing inventory performance metrics such as turns, shrinkage, backorders.
- Monitored stock levels to ensure adequate supply for customer orders.
- Facilitated disposition of outdated inventory while mitigating cost impact.
- Monitored workers and reviewed completed work for proper performance.
- Monitored and recorded daily shipment and receiving data.
- Managed daily and weekly cycle accounts and adjusted inventory records to ensure accuracy.
- Implemented inventory control measures to reduce discrepancies and improve accuracy.
- Reviewed inventory control reports ensuring accuracy and completeness.
Forklift Operator
Keller Logistics
Arlington, TX
09.2013 - 03.2014
- Prepared finished stock for shipment by identifying, pulling and packing product.
- Loaded pallets onto trailers for shipment.
- Loaded and unloaded goods from vehicles, ensuring secure and damage-free handling.
- Drove gasoline- or electric-powered vehicles to transport materials between loading, processing and storage areas.
- Used handheld scanners for warehouse management system compliance.
- Verified accuracy of incoming orders against packing slips before loading onto truck and trailer for shipment.
Printing Press Operator
CFC Print Solutions
Grand Prairie, TX
02.2010 - 09.2010
- Inspected random paper samples during print runs to confirm accurate ink and paper type.
- Lubricated and cleaned equipment regularly to ensure optimal performance.
- Maintained data on printing outputs produced, supplies consumed, printing costs and equipment maintenance and repairs performed.
- Printed customized office documents such as envelopes, newsletters, business cards and programs.
- Assisted other members of press team with tasks such as loading plates and cleaning presses when needed.
- Performed and delivered printing projects on time of time.
- Used hand tools to make small repairs and regularly clean printing presses.
- Reviewed job orders to determine amount of paper needed, ink color and potential special instructions.
Encoder
CFC Print Solutions
Grand Prairie, Texas
07.2009 - 02.2010
- Responded to daily inquiries and requests within mandated timeframe to meet deadlines.
- Revised standard operating procedures to reflect current practices.
- Collaborated with encoding team to distribute tasks and improve workflow.
- Managed workload efficiently while meeting all deadlines set by management team.
Sheeting
Printegra
Arlington, TX
04.2008 - 07.2009
- Operated a variety of machines, such as rollers and shears, to form mats from rubber or plastic sheeting.
Bindery
Ptrintegra
Arlington, Texas
06.2007 - 04.2008
- Completed high-quality work by performing bindery tasks according to job instructions and work orders.
- Used equipment to cut book edges to meet specifications and produce quality products.
Education
Medical Coding And Billing - Medical
School For Allied Health Professionals
Arlington07-2010
Some College (No Degree) - Business Administration
The University of Texas at Arlington
Arlington, TXSkills
- Affiliate marketing
- Influencer partnerships
- CRM management
- Creative direction
- Customer segmentation
- Marketing automation
- Pricing strategy
- Product positioning
- Data-driven decision making
- Sales presentations
- Budget development
- Social media advertising
- Competitive analysis
- Marketing plan development
- Sales performance
- Strategic planning
- Recruitment and team development
References
- Danny Fuller (Chief of Operations at By The Yard Materials) (817)475-1675
- Cherish Fuller (Owner) (817)944-7363
- Brandon Hall (Regional Sales Manger) (817)343-8462
Timeline
Head of Sales & Marketing
By The Yard Materials
12.2020 - Current
Manager
By The Yard Materials
11.2019 - 12.2020
CDL Truck Driver
By The Yard materials
10.2018 - 11.2019
Manager of Operations
Keller Logistics
03.2016 - 10.2018
Inventory Supervisor
Keller Logistics
03.2014 - 05.2016
Forklift Operator
Keller Logistics
09.2013 - 03.2014
Printing Press Operator
CFC Print Solutions
02.2010 - 09.2010
Encoder
CFC Print Solutions
07.2009 - 02.2010
Sheeting
Printegra
04.2008 - 07.2009
Bindery
Ptrintegra
06.2007 - 04.2008
Medical Coding And Billing - Medical
School For Allied Health Professionals
Some College (No Degree) - Business Administration
The University of Texas at Arlington