Michael Migliorino
Tampa
Summary
Dynamic senior marketing leader driving brand growth through innovative local marketing strategies and collaborative partnerships. Proven success in increasing membership acquisition and sales through targeted promotions and a comprehensive marketing playbook. Expertise in aligning cross-functional teams to enhance operational execution and achieve business goals.
Overview
16
16
years of professional experience
Work History
Director, Field Marketing Programs
ALTITUDE TRAMPOLINE PARKS
Tampa
01.2022 - 01.2026
- Partnered closely with franchisees and cross-functional leaders, including field operations, media, calendar, digital, and technology, to ensure alignment, scalability and strong execution of system growth pillars.
- Led marketing strategy and promo calendar for 10-unit company park portfolio representing 15% of system.
- Drove company park comps sales by +31% on a 3-year stack via local marketing playbook programs, guest centric promotions and adding relevant park revenue streams.
- Spearheaded marketing launch of new brand concept, "The Pickle Pad", a 27,000 sq. ft. indoor pickleball playground featuring a chef-inspired restaurant, 30+ social games, and 6 courts.
- Transformed membership acquisition with new limited-time-offers including $1 First Month Membership (+125% increase) and High-Flyer Pass Card (+25% increase).
- Introduced critical system products that drove weekday daypart sales growth - Homeschool Hops (22% increase) & 2 Fors After 2pm (15% increase).
- Developed and activated local marketing program playbook to enhance business areas including individual jumps, birthday parties, memberships.
- Attracted and secured 15 new franchisee market agreements within first year of opening The Pickle Pad.
Director of Marketing
CAPITAL TACOS
Tampa
01.2021 - 01.2022
- Developed, launched and supported industry leading 7-layer integrated tech stack that included: new online ordering/delivery platform (Olo), rewards & loyalty (Punchh), gift cards (Givex), mobile app (Koala), digital menuboards (RSS), guest satisfaction (Tattle) and website relaunch (WebDiner).
- Led brand marketing and menu strategy, enhancing e-commerce, loyalty program, social media, creative development, and gift card sales platforms to drive customer engagement.
- Relaunched and optimized menubord leading to 10% guest satisfaction increase and restaurant efficiencies.
- Developed product pipeline and activated limited-time offers, including Tacos of the Month and Taco Tuesdays, to boost seasonal sales and brand visibility.
- Established franchisee development communications and creative strategies to support successful launch of franchise program.
- Recognized by QSR Magazine as a Top 40 Hottest Fast Casual Brand among locations with fewer than 40 in 2022.
Sr. Field Marketing Manager
CHECKERS/RALLY'S DRIVE-IN RESTAURANTS, INC.
Tampa
01.2019 - 01.2021
- Oversaw sales and traffic across 850 locations supporting restaurants, franchisees and operators with system-wide marketing events, co-op media plans and local marketing campaigns.
- Developed & supervised five-person field marketing manager team across 85 markets responsible for local programs and targeted sales growth.
- Established marketing plans for new restaurant openings and supported 18-month initiatives to drive goal achievement.
- Created and launched mobile marketing "Fry Love Express" truck for seasoned fries sampling and couponing, enhancing brand visibility nationwide.
- Re-imagined field marketing team to field-based positions, providing greater franchisee & program support, resulting in a 30% increase in franchisee satisfaction vs. prior year.
- Implemented new local marketing emphasis strategy delivering 75% adoption by co-op media markets.
- Developed community partnerships with nonprofit organizations (OneBlood & Jr. Achievement) resulting in 60% redemption rates.
Sr. Brand Manager; Previously Brand Manager
CHECKERS/RALLY'S DRIVE-IN RESTAURANTS, INC.
Tampa
01.2014 - 01.2019
- Spearheaded strategy, concept innovation and pipeline of key menu platforms - value meal bundles, $2 box and specialty beverage - via stage gate process, R&D, and key partners (Coca-Cola & Frank's RedHot).
- Produced multiple successful limited time offers, including 4 for $3 meal, $2 shrimp box (most successful promotion in company history), and $2 buffalo or BBQ chicken bites box, driving increased customer engagement.
- Developed incremental traffic programs to increase sales metrics by 10%+ ($1 Any Size Fries, 69¢ Cheeseburgers & Free Cone Day).
- Executed key system platform rollouts of cold creations, classic wings, chill stop beverages, and "More for Less" value menu, contributing to long-term growth that represented 30% of menu sales.
- Implemented cross functional stage gate process streamlining limited-time-offer process development accounting for 10%+ of menu sales.
- Briefed agency media partners with consumer insights and key selling propositions in development go-to-market strategy & campaign development.
- Coordinated promo calendar and product testing with cross-functional teams, enhancing collaboration and alignment across restaurants.
Integrated Marketing & Communications Manager
CHECKERS/RALLY'S DRIVE-IN RESTAURANTS, INC.
Tampa
01.2010 - 01.2014
- Developed and led integrated marketing plans across a 10-event limited-time-offer marketing calendar.
- Activated national and regional sport sponsorships, exceeding 5% sales target for NASCAR, NFL, MLB, and NCAA Football.
- Oversaw 34 advertising co-op annual media plans with cash flows more than $12M annually.
- Coordinated 52 annual company and franchise grand openings, restaurant rebrand updates, and guest appreciation days to enhance brand visibility.
- Launched :15 second TV spots in co-op media buys resulting in 20% increase in additional TV impressions.
- Refined car giveaway incentive program, increasing restaurant engagement by 25% and driving 3% sales lift.
- Architected "down-store" market turnaround initiative in 5 key Midwest markets driving 8% annual sales improvement.
Education
B.S. - Marketing, Minor in Advertising
THE UNIVERSITY OF TAMPA
Tampa, FloridaSkills
- Brand management
- Local marketing initiatives
- Marketing strategy
- Brand development
- Digital marketing
- Data analysis
- Team leadership and collaboration
Honors And Certifications
- Awarded Hot 40 Under 40 Locations by QSR Magazine, 2022
- 7X Checkers/Rally's All-Star Award Recipient, 2019, 2018, 2016, 2014, 2013, 2012, 2011
- Six Sigma Green Belt, 2010
- Dale Carnegie Leadership & People, 2007
Timeline
Director, Field Marketing Programs
ALTITUDE TRAMPOLINE PARKS
01.2022 - 01.2026
Director of Marketing
CAPITAL TACOS
01.2021 - 01.2022
Sr. Field Marketing Manager
CHECKERS/RALLY'S DRIVE-IN RESTAURANTS, INC.
01.2019 - 01.2021
Sr. Brand Manager; Previously Brand Manager
CHECKERS/RALLY'S DRIVE-IN RESTAURANTS, INC.
01.2014 - 01.2019
Integrated Marketing & Communications Manager
CHECKERS/RALLY'S DRIVE-IN RESTAURANTS, INC.
01.2010 - 01.2014
B.S. - Marketing, Minor in Advertising
THE UNIVERSITY OF TAMPA