Summary
Overview
Work History
Skills
Certification
Timeline
Generic
Michael Miguel

Michael Miguel

Event Marketing Professional
Hillside,NJ

Summary

Marketing leader with demonstrated success of planning and executing brand building marketing strategies, experiential campaigns and corporate events. Adept at building and mobilizing cross functional teams with proven track record of growing direct and indirect reports through coaching and mentoring.

Overview

25
25
years of professional experience
8
8
Certificates

Work History

Director Marketing and Sales Operations

Accountability
New York, NY
10.2022 - Current
  • Resolved problems, improved operations and provided exceptional service.
  • Organized and detail-oriented with a strong work ethic.
  • Paid attention to detail while completing assignments.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Developed strong communication and organizational skills through working on group projects.
  • Developed and maintained courteous and effective working relationships.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Learned and adapted quickly to new technology and software applications.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Excellent communication skills, both verbal and written.
  • Applied effective time management techniques to meet tight deadlines.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Gained strong leadership skills by managing projects from start to finish.
  • Worked effectively in fast-paced environments.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.

Marketing Manager - Event Strategy

Verisk
Jersey City , New Jersey
02.2022 - 10.2022
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Owned industry event strategies achieving 3.5 influenced pipeline and 1.5m influenced revenue
  • Collaborated with sales enablement team to create and launched lead journey process to accelerate sales process
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Business Development Director

BI Worldwide
Morristwon , NJ
10.2020 - 02.2022

Leading global employee behavioral change / engagement company.

  • Focused on delivering measurable and sustainable performance / business results.
  • Work throughout value chain - employees, sales, channel and customer.
  • Provide strategy, program development, implementation, measurement to Fortune 1000 companies.
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
  • Analyzed market trends and customer needs to identify new business development opportunities.

Director Marketing and Events

Century 21 Preferred Realty 
Kinnelon, NJ
05.2020 - 12.2020

Responsible for all communications, public relations and promotional activities selected to support the brand and marketing strategy for each of the apartment communities, for sale residential units and commercial properties in the company’s portfolio.

  • Managed presence in social networking sites including Facebook, Twitter, Linked In, Pinterest, Foursquare and other similar community sites, posting on relevant blogs, and seeding content into social applications.
  • Planned and facilitated events and promotional activities for both residential and commercial marketing campaigns
  • Conduct one on one coaching sessions with agents to develop or increase marketing skills.
  • Participated in client meetings to present customized marketing capabilities.
  • Vendor acquisition and management
  • Facilitated on going training around CRM and marketing tools
  • Collaborated with Century 21 corporate for data analytics and training
  • Directed marketing projects through conceptual planning, schedule management and final implementation.

Market Development Director - Experiential Marketing

BI Worldwide
Morristown , NJ
09.2019 - 10.2020

An integral part of the creative services group, specializing in experiential marketing initiatives, including events, consumer engagements, social and other marketing extensions.

  • Leader developing global programs, implementing cutting edge ideas that reflect company’s and client's innovative spirit.
  • Collaborates with internal and external stakeholders, and help identify unique opportunities to deliver against business objectives while carefully tracking results.
  • Incorporates behavioral economic mindset to inspire people and deliver results.
  • Maintained customer relationships and achieved 25% year over year revenue growth

Sr. Marketing Manager / Marketing Manager - Experiential Marketing and Events / Regional Marketing and Customer Experience Manager 

Verizon - Marketing
Morristown, NJ
08.2014 - 12.2018

Managed multi-million dollar budget for a marketing team of 15. Defined Go-To-Market product and service strategies to support the sales channels. Designed and executed large-scale events focused on increasing employee morale and engagement. Launched streamlined approach in client-facing event management within the North East region. Partnered and built relationship with key technology partners to assist in funding and creating experiences for internal sales and recognition events.

Key Achievements:

  • Amplified Verizon's brand message by creating and managing guerrilla marketing strategies. Created VZreal news campaign, achieving over 10M impressions within a 2-month period
  • Increased Social Advocacy through the creation of IAMVZ channel for shareable content
  • Impacted sales results by achieving a 300% YOY increase through marketing initiatives throughout the northeast
  • Set an accountability standard by creating a return on investment calculator that is currently used nationally to measure success of all external marketing events and go-to-market launch activities
  • Produced memorable, premium quality functions from intimate gatherings to large crowds including: Consumer Grand Opening, Kick Offs, Quarterly Business Reviews, Media / Social Influencer Events, Team Builders, Product Launches, and Conferences
  • Increased event awareness and attendance by leveraging key mobile applications with social media integration
  • Promoted Diversity and Inclusion through the creation and implementation of the Women of Wireless program
  • Reduced internal event budget by 30% by partnering with premium sponsors
  • Spearheaded the national collegiate program through pop- up experiences that drove brand loyalty and awareness while increasing gross activation by 30%
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

Regional Operations Manager

Verizon - Retail Operations
Morristown , NJ
08.2014 - 09.2015

Lead consumer operations initiatives from inception to full production status and simultaneously exceeding program goals for solution performance, quality goals, regulatory compliance, cost, and schedule

Key Achievements:

  • Set and communicated product strategy, established routes to markets/channels, and led the product management efforts, inclusive of driving requirements through agile product development processes, supporting commercial releases in collaboration with the business unit, and providing post-launch support
  • Partnered with and managed high-performing cross-functional project teams composed of Sales, Product Development, Marketing, local Network, Finance and Legal teams, ensuring creation of an environment of open communication and goals for the project and clearly defined roles and priorities
  • Achieved a green belt status in Verizon's Lean Six Sigma program
  • Developed processes to save on costs and prevent losses.
  • Enhanced regional branch performance by implementing proven management processes to increase revenue.
  • Diminished cost of business operation by 15% while boosting sales by 24%.

Regional Data Sales Manager / Data Sales Consultant

Verizon - Data Sales Channel 
Warren, NJ
02.2010 - 08.2014

Created and facilitated high-impact regional training courses and incentive programs. Managed and coached 10 direct reports. Collaborated with regional directors and district managers to create an action plan focused on increasing data metrics and achieving YOY revenue growth.

Key Achievements:

  • Increased mobile broadband growth by 56% by leveraging emerging technologies in the tablet and jetpack space
  • Promoted 7 employees to management roles
  • Multi-year Presidents Award of Excellence recipient for outstanding leadership
  • Created sales objectives, prepared quotas and designed effective sales plans to drive business goals.

Lead Trainer / Sr. Sales Trainer

Verizon - Learning and Development
Northeast Area , USA
02.2005 - 02.2010

Led the NY Metro Retail Management Training Program, facilitating new hire and advanced training programs.

Key Achievements:

  • Key contributor to the creation and launch of Sales Evolution, a customer centric sales program
  • Mentored and certified 150 new hire trainers on course mastery and facilitation as part of the Sales Evolution Train the Trainer program and received Living the Vision Award for this initiative
  • Spearheaded the creation of the INVEST and ASPIRE management training program for emerging leaders.
  • Selected training aids, demonstration models, computer tutorials, and reference works to use in classroom.
  • Monitored training effectiveness through observation and metrics analysis.

Consumer Sales

Verizon
NY Metro Region, USA
02.1998 - 02.2005

General Manager, November 2004 – February 2005

Solutions Manager, March 2000 – November 2004

Senior Sales Consultant, June 1999 – March 2000

Sales Consultant, February 1998 – June 1999

Skills

    Brand Awareness

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Certification

Lean Six Sigma Greenbelt

Timeline

Director Marketing and Sales Operations

Accountability
10.2022 - Current

Marketing Manager - Event Strategy

Verisk
02.2022 - 10.2022

Business Development Director

BI Worldwide
10.2020 - 02.2022

Director Marketing and Events

Century 21 Preferred Realty 
05.2020 - 12.2020

Market Development Director - Experiential Marketing

BI Worldwide
09.2019 - 10.2020

Sr. Marketing Manager / Marketing Manager - Experiential Marketing and Events / Regional Marketing and Customer Experience Manager 

Verizon - Marketing
08.2014 - 12.2018

Regional Operations Manager

Verizon - Retail Operations
08.2014 - 09.2015

Regional Data Sales Manager / Data Sales Consultant

Verizon - Data Sales Channel 
02.2010 - 08.2014

Lead Trainer / Sr. Sales Trainer

Verizon - Learning and Development
02.2005 - 02.2010

Consumer Sales

Verizon
02.1998 - 02.2005
Michael MiguelEvent Marketing Professional