Michael Milner
Chandler,AZ
Summary
Dynamic commercial leader with over 15 years of experience driving growth in the Imaging and Radiology markets, consistently delivering double-digit revenue increases and securing multimillion-dollar deals. Proven ability to build and lead high-performing teams, complemented by expertise in strategic partnerships, market expansion, and operational excellence. Skilled in interpreting complex internal and external business challenges and recommending best practices to enhance products, processes, and services. Leverages a deep understanding of industry trends to inform decision-making and inspires teams to develop innovative solutions for complex projects and customer needs.
Overview
20
20
years of professional experience
Work History
Strategic Development Leader CT
GE HealthCare
11.2019 - Current
- Led a team of 14 regional managers to enhance performance and cultivate a collaborative, accountable work environment.
- Implemented growth strategies that consistently delivered double-digit increases in order volume, expanding from under $30M in 2019 to over $265M in 2025.
- Investigated market trends and competitive dynamics to pinpoint growth opportunities, leading to successful fleet contracts with Sutter Health ($102M), University of Wisconsin ($19M), Houston Methodist ($27M), and OSF ($24M).
- Developed strategic partnerships with c-suite executives at top U.S. national IDN accounts. Oversaw sole-source CT business for Kaiser Permanente, achieving sustained success over nine years.
- Engaged with senior U.S. and global leadership to develop and execute strategic initiatives aimed at enhancing UCAN CT and imaging business operations.
West Zone Modality Leader
GE HealthCare
10.2016 - 10.2019
- Managed performance of Western US CT team, fostering a culture of excellence that resulted in surpassing sales targets each year.
- Led the development and execution of sales strategies to achieve key performance indicators. Oversaw team performance, resulting in consistent market visibility exceeding 80% each year while securing a minimum market share of 44%. Attained a remarkable market share of 70% in Q1 2018.
- Provided comprehensive support and training to team, fostering understanding of critical clinical and commercial skills for overall success.
- Developed and implemented targeted training initiatives for CT RMLs and market teams to ensure expertise in CT modalities and awareness of industry trends.
Regional Modality Leader PET/CT and CT.
GE HealthCare
01.2011 - 09.2015
- Consistently surpassed sales operating plans, contributing to overall business growth. Positioned in top 10% of RMLs across the US. Attained recognition as top RML in 2011 and achieved second place in 2012.
- Achieved successful implementation of new sales strategies in cardiac and neuro for CT and PET/CT, resulting in exclusive partnership with Banner Alzheimer’s as a key victory for the initiative.
- Engaged with key healthcare stakeholders, including radiologists, cardiologists, and radiation oncology teams, to ensure effective communication and collaboration.
Radiology Account Manager
GE HealthCare
03.2007 - 12.2010
- Analyzed customer requirements and business motivations to create impactful account plans that drive results.
- Achieved 223% of sales targets annually, earning distinction as the top radiology account manager in the nation in 2010.
- Served as primary liaison for customer, overseeing all activities related to product installation within a complex organizational structure.
Commercial Leadership Program
GE HealthCare
04.2006 - 03.2007
- Participated in a 12-month rotational program focused on commercial leadership development. Supported recruitment efforts to identify and nurture top talent within USCAN imaging business. Assisted graduates in applying for account manager roles after program completion.
Education
Bachelors of Science - Marketing
WP Carey School of Business Arizona State University
Tempe, AZSkills
- Business Development
- Strategic Development
- Strategic Negotiations
- Business Planning
- Pricing and Contract Execution
- Coaching
- Recruiting and Development
- Sales Leadership
- Lean Six Sigma
Timeline
Strategic Development Leader CT
GE HealthCare
11.2019 - Current
West Zone Modality Leader
GE HealthCare
10.2016 - 10.2019
Regional Modality Leader PET/CT and CT.
GE HealthCare
01.2011 - 09.2015
Radiology Account Manager
GE HealthCare
03.2007 - 12.2010
Commercial Leadership Program
GE HealthCare
04.2006 - 03.2007
Bachelors of Science - Marketing
WP Carey School of Business Arizona State University