Michael Mitchell

Dedicated and proactive General Manager with 20+ years of experience in all areas of dealer operations including analyzing financial statements, planning sales promotions, and maintaining the highest Customer Satisfaction Index scores. Increased net profit by 70%, increased dollars per Return on Investment, and increased part sales. Accomplished building proficient sales teams and increased volume by 70 units per month. Seasoned manager with a demonstrated history of turning around struggling dealerships or increasing profitability to corporate standards.

• CDJR Expert Training and Classes, Completed
• NCM Executive Manager Training, Completed
• NCM General Sales Manager Class I and II, Completed
• Disney Experience, Completed
• Cardone Academy, Completed
• DealerSocket Boot Camp, Completed

• Drove strong and sustained profit improvements by controlling costs and utilizing minimal dollars in advertising.
• Created relationships with lenders to maximize business opportunities.
• Demonstrated techniques to serve difficult customers, maintaining the highest Customer Service Index of 98% to 100%.
• Significantly reduced store turnover rate through accurately and effectively hiring, training, and motivating competent employees.

• Step One Automotive Group, Chatham Parkway, Savannah, GA, Store Director, 01/01/20, 12/31/22, Maintained sales team statistics for 60 employees, with trust, respect and integrity while training and coaching new and existing sales associates in closing sales, dealing with difficult customers and troubleshooting various problems., Developed close and personal relationships with clients to ensure customer loyalty and retention, by building trust and commitment., Create opportunities with a precise approach to effective marketing strategies, to expand market presence and increase revenues and profitability to executive marketing staff by bringing more opportunities to the Company., Ability to negotiate with Financial Institutions and various vendors on behalf of the company by increasing sales.
• Chatham Parkway Toyota, Savannah, GA, Used Car Manager, 01/01/19, 12/31/19, Managed used car inventory averaging 150+ units and sales., Supervised and trained employees in daily job responsibilities by conducting weekly training of product knowledge, steps to the sales, and sales philosophy., Collaborated with finance managers and lending institutions on all callbacks., Ensured that customers received prompt, polite, and efficient service.
• Superior Chevrolet, Decatur, GA, General Sales Manager, 01/01/18, 12/31/19, Prepared monthly sales reports and established monthly productivity goals., Hired, trained, and supervised a staff of 45 employees., Utilized all resources available, maximizing employee productivity and performance to achieve sales goals.
• Vaden Corporation, Savannah, GA, Executive Manager, 01/01/11, 12/31/18, Managed all auto dealership operations (fixed and variable) producing $4.8 M sales gross., Supervised more than 100 employees in sales, finance, parts, service and corporate rental car agency., Reviewed financial statements to establish monthly budgets., Interviewed and trained new employees., Recommended effective marketing strategies, to expand market presence and increase revenues and profitability to executive marketing staff.
• New River Auto Mall, Bluffton, SC, General Manager, 01/01/06, 12/31/10, Supervised sales and marketing activities, managed staff, and oversaw daily operations of 150 employees., Reviewed sales figures and prepared monthly and year projections of a 5.4M store., Cross-sale trained, developed, and promoted experienced and skilled employees into management roles., Restructured sales department to rebuild relationships with customers and ensure the highest levels of customer service and satisfaction, increasing sales volume through personal attention to customers.
• Savannah Dodge, Savannah, GA, General Sales Manager, 01/01/96, 12/31/07, Maintained sales team statistics for 40 employees, while training and coaching new and existing sales associates in closing sales, dealing with difficult customers and troubleshooting various problems., Developed close and personal relationships with clients to ensure customer loyalty and retention.