Michael Morales
Marketing Strategist
Portland,OR
Summary
Detail-oriented Marketing Strategist with extensive knowledge of Photoshop use and digital marketing. Committed to unique and attention-grabbing content with a talent for adapting to changing markets and conditions. Successful at posting frequent quality content and using content management systems.
Overview
1
1
Certification
4
4
years of post-secondary education
2
2
years of professional experience
Work History
Content Strategist
Angelino's Coffee
Los Angeles, CA
07.2020 - 02.2021
- Created social media posts on multiple platforms to tell great stories and build brand awareness
- Optimized website layout for SEO performance and a more interactive experience.
- Collaborated with a team on ideas for blogs/newsletters.
Shift Leader
Ernest Coffee
Palm Springs, CA
09.2019 - 06.2020
- Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximizing repeat business.
- Performed accurate cash/card transactions with customers and B2B vendors as needed.
- Developed social media platform and monitored analytics through third-party applications.
Barista/Purchasing Manager
IW Coffee
Indian Wells, CA
01.2019 - 08.2019
- Decreased material expenses by 19% by managing tracking and supply.
- Implemented policies to reduce cost and eliminate waste.
- Performed all responsibilities of a typical barista in a high-volume coffee shop.
Education
Bachelor's of Business Administration (B.B.A) - Marketing/Public Relations
Pacific Union College
Angwin, CA 09.2014 - 12.2018
Skills
Social media marketing
Digital publishing
Strong verbal and written communication
Proficiency in Photoshop, InDesign, and Illustrator
Certified in Google Ads
Knowledgeable in Wordpress, Wix, and Squarespace
Certification
Google Ads Certification
Timeline
Google Ads Certification
10-2020
Content Strategist
Angelino's Coffee
07.2020 - 02.2021
Shift Leader
Ernest Coffee
09.2019 - 06.2020
Barista/Purchasing Manager
IW Coffee
01.2019 - 08.2019
Bachelor's of Business Administration (B.B.A) - Marketing/Public Relations
Pacific Union College
09.2014 - 12.2018