Michael Morris
Wauconda,IL
Summary
Results-driven Data Analytics professional with a strong background in analytics and process improvement. Seeking a role in Digital Analytics to leverage expertise in metrics and analytics, and enhance consumer or business experiences.
Overview
1
1
year of professional experience
Work History
Business Data Analyst
Ernst & Young
10.2018 - 7 2023
- Programmed and managed macro-enabled Excel report to display client data, demonstrating calculations and projected cost savings to clients
- Collaborated with cross-functional teams to identify key metrics and develop relevant dashboards for tracking client KPI's and business savings
- Developed process improvement solution for internal use using Alteryx, reducing data preparation time before tax filing by 85% and saving approximately $500,000
- Led User Acceptance Testing for data warehouse component of EY's Global Tax Platform, contributing to EY's future platform for service delivery to Tax clients
- Integrated multiple data transformation processes into EY's Global Tax Platform
- Supported state tax audits using Microsoft SQL to gather and reconcile client data across multiple dimensions
Digital Marketing Analyst
CSC Corptax
05.2018 - 08.2018
- Supported migration of company's marketing platform from Hubspot to Marketo, including archiving historical email marketing activity and marketing assets
- Migrated company marketing assets to Marketo for future email marketing campaigns
- Created reports on email marketing success and analyzed Google AdWords data to generate insightful reports for management
- Researched and recommended new Social Publishing and Email Monitoring tools for Marketo
- Analyzed website data to find areas of improvement
Business Analyst
University of Minnesota
10.2017 - 12.2017
- Introduced new KPIs for the Office of Information Technology (OIT) to enhance the experience of student administrative functions
- Researched and derived measurable KPIs for student administrative services
- Conducted interviews with OIT staff to gain insights into potential KPIs
- Presented research findings and recommended new KPIs and technology solutions
Education
Bachelor of Science - Business, Marketing, Management Information Systems
University of Minnesota, Curtis L. Carlson School of Management
Minneapolis, Minnesota 09.2013 - 2017.05
Skills
Data Quality Assurance, Data Manipulation: SQL, Tableau, Power BI
Volunteering & Activities
Community Event Organizer October 2018 –Present
- Scheduled, hosted, and led team-based events requiring significant communication, creative problem solving, and strict time management
University Gaming Organization August 2015 –August 2016
President
- Led a board of 6 members, facilitating discussions, assigning responsibilities, and planning/marketing events for weekly organization meetings
- Managed financial assets of the organization, overseeing approximately $4,000 annual operating income
- Founded an annual convention hosted on campus, responsible for all aspects of planning and execution
Timeline
Business Data Analyst
Ernst & Young
10.2018 - 7 2023
Digital Marketing Analyst
CSC Corptax
05.2018 - 08.2018
Business Analyst
University of Minnesota
10.2017 - 12.2017
Bachelor of Science - Business, Marketing, Management Information Systems
University of Minnesota, Curtis L. Carlson School of Management
09.2013 - 2017.05