Summary
Websites
Overview
Work History
LANGUAGES
Skills
Awards
WORK AUTHORIZATION
Education
Timeline
4b
Michael Morris

Michael Morris

Design Director and Designer
Northville,MI

Summary

Experienced Design Director and UX/UI Designer with a proven track record of leading innovative solutions in Mortgaging/Fintech, Automotive, Healthcare, Liquor, and technology industries. Specializes in UX/UI design, e-Learning, brand creation/revitalization, and crafting impactful digital experiences. Notable projects include Stellantis's E-SHOP platform and Admin/CRM system, Blue Cross Blue Shield of Michigan and HAP Healthcare Mobile Apps, AmeriSave Mortgage and GMAC Mortgage websites, and omni-channel advertising campaigns. Recognized for developing brands for new liquors and designing award-winning products for a Michigan Distillery. Proven success in enhancing user interaction and brand identity by aligning creative strategies with business objectives. Excited to bring fresh perspective and unique vision to drive success in an innovative organization.

Overview

15
15
years of professional experience

Work History

UX/UI Design Director

V2soft
04.2019 - 04.2025
  • IN-HOUSE Agency: Led all UX/UI design & creative initiatives across multiple industries and channels, collaborating with stakeholders to create user-centered pixel-perfect ADA WCAG compliant designs as well all marketing materials including brand and identity design & development, social media advertising, video and PPT presentations, print and signage.
  • Accomplishments:
  • Architected and led the UX/UI Design for Stellantis’s B2C E-SHOP program, which allows American consumers to search, build, test drive, reserve and purchase any Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Maserati and Fiat vehicles. Also led the design of Stellantis's Dealer admin tool for E-SHOP, which allows all dealerships to manage their inventory and users, apply discounts, create sales, disclaimers and more… Created 33% increase in Leads. 2x Usability. 50% increase in end-to-end process of ordering a vehicle.
  • Refined the user experience and interface for the BCBSM Healthcare mobile app, enhancing usability and customer satisfaction. 30% Increase in Consumer Satisfaction. 35% Faster Task Completion.
  • Commissioned and championed HAP’s (Health Alliance Plan) first healthcare mobile app for their users to manage their healthcare benefits and more, after they viewed and experienced my work on the BCBSM mobile app.
  • Revamped the V2Soft brand in 2024, transitioning it to an AI-centric enterprise. We then engineered an engaging tradeshow booth to showcase the re-brand experience that impressed VW of America, leading to my involvement in re-branding a division of their company.

Design & Creative Director

Shankar Distillers
03.2019 - 04.2025
  • This position is correlated with my V2soft position with different responsibilities. (Same owner)
  • IN-HOUSE AGENCY - Championed creative direction and brand design initiatives for the new distillery and its four liquor brands: Varchas Premium Spirits(bourbon), Varchas Vodka, Dasara Gin, and 900 Grados Tequila as part of the inhouse agency.
  • Collaborated with an Interior Designer to conceptualize the distillery's interior, ensuring a cohesive and appealing brand experience from walls and signage to art, furniture, colors, and menus.
  • Directed brand design strategies, including award-winning designs of the bottles and labels, as well as coordinated the development of social media presence, websites, digital and print advertising, out-of-home media, trade shows, photo shoots, and video direction/production.
  • Designed award winning label and bottle designs in 2021 for award winning bourbons. (Never designed a bottle or label prior to these)
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.

Digital Creative Director and Designer

Pushinpixels llc
10.2009 - 10.2018
  • Managed and produced digital creative and design projects for mid-to-large-sized companies and other Ad agencies including eharmony.com, General Motors, AmeriSave Mortgage, MRM/Mcann, BBDO, Leo Burnett, The Yaffe Group and more. Developed client-oriented creative strategies and used standard UCD, agile, waterfall methodologies through the execution of interactive projects.
  • Accomplishments:
  • Art directed a redesign for eharmony.com and a marriage counseling product, conceptualizing and creating all online advertising banners. 50% increase in speed for filling out dating profiles and a couple marriages saved along the way ;)
  • Administered and contributed to the design of the UX/UI for all GMAC Mortgage websites, as well as amerisave.com, assurant.com, webmd.com, johngalt.com and many others.
  • 75% Increase in CTRs and loan application completions by creating dynamic LIVE Mortgage Rates in banner ads for AmeriSave Mortgage.
  • Revamped the initial brand identity for AmeriSave Mortgage and served as a preferred vendor responsible for their online advertising presence, encompassing microsites, online campaigns, print collateral, tradeshow booth designs, and internal marketing initiatives over 7 years.

LANGUAGES

English - Fluent

Skills

  • UX and UI Design
  • E-Learning and LMS
  • SaaS
  • Artificial Intelligence (AI)
  • Project/Program Management
  • Content Development
  • Team Lead/Manager
  • Mentoring
  • Mobile Applications
  • Usability Testing
  • Web Design
  • Agile
  • Prototyping
  • Wireframing
  • Research Skills
  • Product Design
  • Problem-Solving Skills
  • Ecommerce
  • B2B and B2C
  • CRM
  • Product design
  • Creative direction
  • Proficient in Photoshop
  • Proficient in Figma
  • Proficient in Adobe XD
  • Proficient in jira
  • Proficient in Framer
  • Proficient in UXpin
  • WCAG & Accessibility design
  • Design strategy
  • Metrics and data analysis
  • Cross-Functional team collaboration
  • Information architecture
  • Mobile app design
  • Adobe creative suite
  • HTML and CSS
  • Teamwork and collaboration
  • Visual storytelling
  • Strategic thinking

Awards

College for Creative Studies - Student of the Year Award | Picked by the Administration to be the most accomplished student of the graduating class


College for Creative Studies - Purchase Award Winner | Each year the administration picks 1 student to purchase their thesis/final project to add to the school portfolio.

WORK AUTHORIZATION

  • I am authorized to work in the following countries:
  • United States

Work Type

Full TimePart TimeContract WorkGig Work

Work Location

RemoteOn-SiteHybrid

Education

Bachelors Of Arts - 3D Animation/interactive Design & Art Direction

College For Creative Studies
Detroit, MI

Timeline

UX/UI Design Director

V2soft
04.2019 - 04.2025

Design & Creative Director

Shankar Distillers
03.2019 - 04.2025

Digital Creative Director and Designer

Pushinpixels llc
10.2009 - 10.2018

Bachelors Of Arts - 3D Animation/interactive Design & Art Direction

College For Creative Studies

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