Summary
Work History
Education
Skills
Timeline
Generic
Michael Moss

Michael Moss

Marketing/Advertising
Katy,TX

Summary

Dynamic BD and Sales Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of digital and print advertising knowledge. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.

Work History

Senior Director, GTM & Business Development

MyPersona - Wellbeing For The Enterprise
Houston, TX
02.2021 - 11.2021
  • Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
  • Led projects to boost sales productivity using change methodologies to increase sales revenue by [Number]% and sales productivity by [Number]%.
  • Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
  • Managed strategic business planning and implementation by reducing customer support calls by [Number]% and improving user experiences.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Established personnel performance metrics to encourage efforts toward common goals.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Set strategic plans and [Type] goals to strengthen operations and drive growth.

U.S. Digital & Print Advertising Sales Director

Pennwell Publishing To Endeavor Business Media
Houston, TX
06.2020 - 12.2020
  • Identified profitable business leads and built pipeline of prospective customers.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed and strengthened relationships with national customer accounts.
  • Networked trade shows to generate leads and acquire new accounts.
  • Developed strategies to engage high-value clients and promote new programs.
  • Supported senior management in increasing website traffic, resulting in [Number] unique monthly visitors.
  • Boosted sales by [Number]%, territory by [Number]% and market share by [Number]% using cross-selling techniques.
  • Created client digital performance metrics reports and recommended initiatives for marketing and promotional programs.
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
  • Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
  • Gained [Number] new customers and delivered $[Number] in account revenue by overseeing new account sales.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Tracked sales data to assess trends and make proactive strategy changes.
  • Opened new national account customers across [Number] markets and increased product sales to over $[Number].

Education

BBA - Business Management & Marketing

Texas A&M University
College Station, TX

Skills

  • Marketing Strategy Development
  • Strategic Planning and Alignment
  • Marketing and Advertising
  • Digital and Social Media Strategy
  • Database Management
  • Lead Generation Campaigns
  • Marketing Plan Development
  • Competitor Analysis
  • SEO Strategy and Execution
  • Brand Messaging
  • Marketing Program Management
  • Salesforce, Hubspot & ZoomInfo trained user
  • Strategic Marketing & Market Trends Analysis
  • Demand Generation
  • Research and Development
  • Google Analytics
  • Enterprise Sales
  • CRM Platforms
  • Strategic Partnership
  • Strategic Planning

Timeline

Senior Director, GTM & Business Development

MyPersona - Wellbeing For The Enterprise
02.2021 - 11.2021

U.S. Digital & Print Advertising Sales Director

Pennwell Publishing To Endeavor Business Media
06.2020 - 12.2020

BBA - Business Management & Marketing

Texas A&M University

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Michael MossMarketing/Advertising