Michael Motyka
Port Charlotte,United States
Summary
HubSpot Subject Matter Expert (SME) 2008-Present. Dynamic Chief Marketing Officer with career success developing and deploying strategic marketing plans, designing and launching effective marketing/ advertising / public relation campaigns and achieving recording breaking increases in brand recognition and subsequent business as a result of these efforts. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives and operations execution plans based on best business practices as well as maximum effectiveness and profitability. Excellent communication skills proven by the ability to successfully manage multiple large projects.
Overview
21
21
years of professional experience
Work History
Principal
OMO Marketing
01.2018 - Current
- OMOBRANDS DBA-OMO Marketing - an independent marketing, advertising and public relationship firm specializing in brand awareness, market penetration and increased inbound interest and lead generation utilizing the HubSpot Suite of digital marketing solutions
- Implementing and optimizing HubSpot Hubs at clients
- Including HubSpot onboarding, website migration to HubSpot CMS, Design/build/deploy complex Workflows (Marketing Hub) in conjunction with Sequences creation for sales team members (Sales Hub)
- A/B campaign testing based on subject, preview text, keywords in campaign
- Design and create custom Lifecycle Stages based on client business model/goal, Established Google Analytics for campaigns, create custom Dashboards based on KPI established by client, produced custom weekly reports based on website traffic/lead capture, implemented correct lead segmentation based on client's business model/goals
- Managed multiple social media management platforms (Social Studio, Hootsuite, others), established google PPC campaigns for multiple clients
- (Available for full-time, part-time contract work) will consider W2 employment for the right opportunity)
HubSpot Subject Matter Expert (SME)
Self-employeed
01.2008 - Current
- Dynamic Chief Marketing Officer with career success developing and deploying strategic marketing plans, designing and launching effective marketing/advertising/public relation campaigns and achieving recording breaking increases in brand recognition and subsequent business as a result of these efforts
- Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives and operations execution plans based on best business practices as well as maximum effectiveness and profitability
- Excellent communication skills proven by the ability to successfully manage multiple large projects.
VP Marketing
Winston Benefits
01.2008 - 01.2017
- Winston Benefits - is a nationally recognized leader in the worksite voluntary benefits marketplace providing employer organizations a complete front to back benefits administration services model
- Services offered included multiple enrollment options, voluntary benefits plan design and implementation as well as carrier premium billing and reconciliation services on a proprietary benefits administration solution BenefitInsite
- Responsibilities included: HubSpot CMS - Designed responsive website deployed on HubSpot CMS platform
- Professional Edition
- Salesforce Advanced Administrator - Implemented Native HubSpot integration with Salesforce
- Digital Marketing Strategic Planning - Developed entire digital marketing strategy based on current and future business goals for three separate prospect profiles
- Direct to B2B prospect employer companies
- Partner prospects (co-marketing with major medical brokers.) Direct B2B compatible technology prospects
- Co-market our platform with a major medical solutions platform provider
- Google SEO - Using SEO techniques, using industry keywords, (blog posts, social media posts), improved Google search results for company from a 12% visibility to 92% Google exposure within 10 months
- HubSpot Marketing Hub - Utilizing HubSpot Design Manager (currently referred to as Design Tools) built Modules, and Templates for use in the Drag & Drop Editor to create consistent content for email marketing campaigns for the three prospects targeted
- Salesforce Database/CRM Advanced Administrator - Managed all aspects of the Salesforce platform for the Producers (Sales Reps) including custom fields creation, macro development based on needs of management for cross object reporting for the three markets served
- HubSpot/Salesforce Administrator maintain the bi-directional data integrity between HubSpot and the Salesforce CRM
- (Back in the beginning, there was no native integration between Salesforce and HubSpot.)
Western District Client Solutions Manager
Versant Object Technology
01.2006 - 11.2007
- Versant Object Technology - Western District Client Solutions Manager Versant Object Technology is the leading provider of Object Database Management System (ODBMS) solutions for Billing, Fraud, Provisioning, OSS and Network Management applications
- Accomplishments include: Accounts technical support manager
- Accounts including; Informix, Pacific Bell, US West, MCI.
Solutions Support Manager
Objectivity Inc
02.2003 - 12.2005
- Objectivity, Inc
- Solutions Support Manager Objectivity is a provider of ODBMS solutions for corporations building object-oriented applications requiring a distributed object database for information storage
- Accomplishments include: Provided technical support onboarding new clients onto the Objectivity platform.
Education
AA - Civil Engineering
Nassau Community College
Garden City, NYAAS - Business Administration Marketing
Nassau Community College
Garden City, NYSkills
- Google Analytics
- Digital marketing
- WordPress/Shopify development
- PPC Campaign Management
- Email marketing
- HubSpot SME
- Hootsuite
- Salesforce SFDC
- Marketing automation
- Branding
- Social media management
- Google Analytics
- Content creation/development
- Content management systems
Core Proficiencies
- Digital Marketing Planning
- Budget Management
- Social Media Management
- Digital Project Management
- Event Management
- Email Marketing Expert
- Campaign Management
- Effective Communicator
- Digital Brand Management
- Digital Marketing Expert
- Salesforce Adv. Administrator
- HubSpot Super Administrator
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot CMS Hub
- Social Studio Administrator
- Google Ads Certification
- Hootsuite Certified Administrator
- Blog Content Creation
- LinkedIn Blog/Advertising
- Facebook Content Creation
- Twitter Content Creation
- Instagram Content Creation
- Yelp Content/Ad Creation
Timeline
Principal
OMO Marketing
01.2018 - Current
HubSpot Subject Matter Expert (SME)
Self-employeed
01.2008 - Current
VP Marketing
Winston Benefits
01.2008 - 01.2017
Western District Client Solutions Manager
Versant Object Technology
01.2006 - 11.2007
Solutions Support Manager
Objectivity Inc
02.2003 - 12.2005
AA - Civil Engineering
Nassau Community College
AAS - Business Administration Marketing
Nassau Community College
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