Michael Niles
Lake Tapps,WA
Summary
NADA Academy Graduate 2023 Class 405
Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
32
32
years of professional experience
Work History
General Manager
Larson Hyundai
01.2020 - 01.2024
- Provided leadership, insight and mentoring to managers to supply knowledge of all company protocols.
- Complied with company policies and government regulations to prevent and detect rule violations and protect organization.
- Implemented campaigns and promotions to help with developing sales and services offered.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Led employee evaluations with constructive feedback to boost performance.
General Manager/Partner
Sumner RV Center
Sumner, WA
01.2018 - 01.2020
- Responsible for maintaining well balanced Service, Parts, Sales and Finance Depts
- Set objectives for the departments and accomplish them through planning, organizing, controlling and measuring the performance of the Service and Parts Managers, Sales Managers, Floor Managers, Sales Consultants, and F&I Managers
- Recruited, trained and managed effective Managers, sales associates, and F&I staff
- Maintained inventory of new and used trailers that matched market needs.
General Sales Manager
Younker Mitsubishi
Renton, WA
01.2017 - 01.2018
- Recruited, trained and managed effective sales associates, and working with F&I, service, and parts managers to ensure fluid process, and improve profitability
- Maintained inventory of new and used vehicles that matched market needs and implemented advertising strategies in print and digital marketing.
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Ensured compliance with applicable laws and regulations related to sales activities.
- Prospected for new business using databases and other strategies to generate sales.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Utilized data analytics tools to monitor progress against set targets.
- Updated and maintained dealership website and social media accounts.
Internet Director/Sales Manager
Good Chevrolet Inc
Renton, WA
01.2015 - 01.2016
- Supervised and monitored activity of sales team to meet performance goals.
- Successfully integrated websites to work with social media.
- Hired and trained new sales staff and provided weekly feedback to all staff members
- Drafted digital marketing plans to support the organization's overall objectives.
- Negotiated with vendors to obtain most cost-effective pricing
- Ensured compliance with all applicable laws related to online privacy policies and data protection regulations.
- Researched competitive websites to determine best practices for improving user experience.
- Monitored ROI on Internet advertising and promotional efforts
- Maintained a comprehensive understanding of the latest trends in web design and development technologies.
- Monitored web analytics to identify areas of improvement and potential opportunities.
General Sales Manager
Younker Nissan
01.2011 - 01.2015
- Directed and coordinated products, services, finance and sales activities.
- Set objectives for the departments and accomplish them through planning, organizing, controlling and measuring the performance of the Sales Managers, Floor Managers, Sales Consultants, and F&I Managers
- Recruited, trained and managed effective sales managers, sales associates, and F&I staff
- Store had sales growth of 40%
- Maintained inventory of new and used vehicles that matched market needs.
- Tracked and analyzed key quantitative metrics and business trends relating to clients.
- Managed staff of 15 sales representatives, providing guidance and support as needed.
- Prospected for new business using databases and other strategies to generate sales.
General Sales Manager
Valley Buick GMC
01.2007 - 01.2011
- Responsible for upgrading, training and monitoring a profitable Sales and Finance Department
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
- Set objectives for the departments and accomplish them through planning, organizing, controlling and measuring the performance of the Sales Managers, Floor Managers, Sales Consultants, and F&I Managers
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Prospected for new business using databases and other strategies to generate sales.
- Met with vendors and website support to determine project road maps and create plans to drive profitability and champion brand.
- Advised senior management on changes in product offerings based on customer feedback and market conditions.
- Store saw growth of 35%
New Car Manager
Brotherton Cadillac, Buick, GMC
01.2004 - 01.2007
- Responsible for purchasing and managing new vehicle inventory
- Forecasted annual dealership sales by estimating total vehicle sales and operating profits and new sales department expenses
- Held scheduled sales training and meetings to plan and implement automotive sales objectives
- Responded to customer complaints and ensure highest level of customer satisfaction.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Supported sales team members to drive growth and development.
Skills
- Business Development
- Operations Oversight
- Customer Retention
- Schedule Management
- Branding
- Financial Administration
- Staff Supervision
- Expense Control
- Advertising and Marketing
- Process Automation
- Account Management
- Training and Coaching
- Communication Skills
- Staff Management
- Strategic Planning
- Vendor Relationships
Timeline
General Manager
Larson Hyundai
01.2020 - 01.2024
General Manager/Partner
Sumner RV Center
01.2018 - 01.2020
General Sales Manager
Younker Mitsubishi
01.2017 - 01.2018
Internet Director/Sales Manager
Good Chevrolet Inc
01.2015 - 01.2016
General Sales Manager
Younker Nissan
01.2011 - 01.2015
General Sales Manager
Valley Buick GMC
01.2007 - 01.2011
New Car Manager
Brotherton Cadillac, Buick, GMC
01.2004 - 01.2007