Hi, I’m
Michael Ocampo
Fountain Valley,CA
Summary
Marketing Manager with over a decade of experience driving growth through innovative demand generation strategies and digital advertising. Demonstrates extensive expertise in optimizing SEO, SEM, and PPC campaigns, resulting in substantial revenue increases and enhanced brand visibility. Proficient in harnessing analytical tools to refine marketing assets, with a future-focused approach to crafting compelling content and expanding market reach.
Overview
17
years of professional experience
1
Certification
Work History
Amen ClinicsCosta Mesa, CA
Digital Marketing Associate
01.2014 - 08.2014
Job overview
- Contributed, designed and developed a full SaaS subscription based platform on WordPress for education and health supplements, generating $60K per month in revenue
- Lead demand generation strategy, boosting visibility and ROAS with ABM strategies
- Increased social media engagement by 225% in 6 months through paid and organic posts
- Managed Google PPC for 5 US offices, driving significant revenue growth
- Developed targeted content, generating over 2 million dollars in revenue
- Optimized SEO and SEM efforts, improving organic website traffic
- Spearhead demand generation strategies, driving marketing-sourced pipeline and capturing in-market buyers
- Optimize channel mix for high-intent opportunities
- Develop custom landing pages and emails, create compelling ad content, and manage multi-location PPC campaigns
- Conduct A/B tests to refine marketing assets
- Analyze cohort data to optimize content mix
- Increased social media engagement substantially and achieved significant ROAS improvement, generating millions in revenue
- Lead ABM strategies to enhance visibility with target accounts
- Oversee content marketing, campaign calendars, and brand presence across digital channels
- Manage SEO, SEM, link building, and paid digital advertising initiatives
- Assist in procuring tech stacks for sales team, ensuring optimal resource allocation
- Spearhead demand generation strategies, driving substantial marketing-sourced pipeline growth
- Optimize channel mix for high-intent opportunities
- Managed digital strategy for Facebook ads starting with $30k per month budget, and increased budget by 20% to scale campaigns for conversions using lookalike audiences
- Contributed to the design of new branding for new e-commerce products and services
- Designed and managed email marketing campaigns that resulted in an average open rate of 43% or more and 5% in conversions alone with email lists of 500k plus
- Scrubbed and segmented email lists for targeted audiences
- Implemented tracking for Google and Facebook Ads to build retargeting ad campaigns, measure CTRs, conversions, and engagement
Irvine, CA
Marketing and Media Production, Contract
12.2012 - 08.2014
Job overview
- Sourced creative talent through agencies and hiring
- Lead a team of 5 designers and developers for a client that provided SaaS which had over 10,000 private members, 300+ vendors, and 1M+ email subscribers
- Clients include: Andersen Windows, Uber, Western Digital, Samsung, Viva, Zynga
- Built custom microsites for e-commerce products
- Successfully launched email campaigns with over 1M subscribers
- Filmed and produced high quality video content for commercial and internal use
Santa Fe SpringsSanta Fe Springs, CA
Marketing Manager, Global Trade Marketing
06.2020 - Current
Job overview
Hooray AgencyCosta Mesa, CA
Demand Generation Marketing Specialist
08.2014 - 06.2020
Job overview
- Managed international strategic direction and implementation of 15 of our agency's 50+ luxury hospitality brands
- Developed omni-channel campaign strategies and executed creative assets into the market through digital and traditional media
- Launched rebranding campaign with a $50k ad spend budget and increased online sales revenue by 305% in 2019
- Worked alongside strategic media teams in deployment plans through cross-channel digital and print media insertions
- Directly grew clients' media driven revenue by $3MM (Up 46% YoY) and their ROI by a collective 20% YoY through scaling and optimizing media campaigns
- Contributed, coordinated, and trained marketing department on SEO, SEM, link building and paid digital advertising efforts to drive traffic to clients' websites, leadgen forms, and booking engines
- Utilized analysis tools (HubSpot, Salesforce, Google Analytics) to measure and improve results
- Clients included: Resorts World Las Vegas, Starwood Hotels, Trump Hotel, Irvine Company, Pelican Hill Resort, Mark Taylor, Ventana Inn, and Timber Cove Resort
United States Postal Service, USPSWashington, DC
Lead Graphic Designer
03.2008 - 01.2014
Job overview
- Conceptualized creative designs for print materials, banners, and signs.
- Proved successful working within tight deadlines and a fast-paced environment.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Created original artwork for range of print, web and video projects.
- Created artwork for brand packaging and promotional materials (Priority Mail).
- Designed event posters for internal use.
- Worked under strict brand guidelines.
- Built ADA compliant micro-sites for USPS.
Education
The Art Institute of Washington
Bachelor's Degree from Multimedia/Web Development
08.2004
University Overview
Graduated with honors
Skills
- Go-To Market Strategy
- Team Building
- Account Based Marketing
- Project Management
- Brand Messaging
- Adobe CC Suite
- Visual Code
- GitHub
- APIs
- Figma
- Microstrategy
- Monday
- Asana
- Google Analytics
- Facebook Ads
- SEMrush
- Shopify
- Campaign Management
- Data Analysis
- Digital Marketing
- Client Relationship Management
- Microsoft Office
- Sass-lang
- WordPress
- Salesforce
- ThriveTracker
- Tableau
- ClickUp
- Google Ads
- LinkedIn Ads
- Pinterest Ads
- Google Search Console
- Woocommerce
- MailChimp
- HTML5
- Bootstrap
- JavaScript
- Nodejs
- Redux
- Axios
- JSON
- Windows
- ConstantContact
- CSS
- PHP
- JQuery
- React
- Gatsby
- AJAX
- XML
- Apple OS
- Linux
Certification
- AdWords & Analytics Certifications, Google
- AdWords & Analytics, CardinalPath Training
Timeline
Marketing Manager, Global Trade Marketing
Santa Fe Springs
06.2020 - Current
Demand Generation Marketing Specialist
Hooray Agency
08.2014 - 06.2020
Digital Marketing Associate
Amen Clinics
01.2014 - 08.2014
Marketing and Media Production, Contract
12.2012 - 08.2014
Lead Graphic Designer
United States Postal Service, USPS
03.2008 - 01.2014
The Art Institute of Washington
Bachelor's Degree from Multimedia/Web Development
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