Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Michael Ohlin

Palmyra,PA

Summary

Dynamic and results-driven Marketing/Executive Assistant with professional experience in the banking industry. Adept at developing and executing innovative marketing strategies that drive growth and enhance brand presence. Proven ability to manage multiple projects, service various department teams, and support senior executives in achieving organizational objectives. Strong analytical skills, creative problem solving abilities and a keen eye for detail. Proficient in the creation of both digital and print marketing materials, market reporting and customer relationship management. Committed to delivering exceptional results and fostering a collaborative team environment.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing/Executive Assistant

Jonestown Bank & Trust Co.
06.2023 - Current
  • Completed and submitted weekly, bi-weekly, monthly, quarterly and yearly reports to support executive decision making.
  • Increased brand awareness by developing and executing innovative marketing campaigns targeting specific demographics and the wider community.
  • Planned and executed marketing events and programs to increase qualified leads and grow deposits/loans.
  • Managed company participation in various sponsorships, donations, and local events to establish goodwill and bolster community presence.
  • Customized, implemented and administrated a new CRM software; re-configuring and designing company reports and procedures to support cohesiveness and ease of use.

Secretary

Swatara Watershed Association
03.2023 - Current
  • Recorded detailed and accurate minutes of board meetings, capturing key discussions, decisions, and action items.
  • Distributed copies of board minutes to members after each meeting.
  • Coordinated various strategies for creek conservation and restoration.
  • Work to provide community resources such as digital, interactive water trail mapping, maintenance of public creek access points, and educational materials.
  • Generate organizational awareness through community events and promotions.


Guide/Marketing Specialist

Cocoa Kayak Rentals Hershey
05.2019 - Current
  • Enhanced guest experience by providing informative and engaging guided tours.
  • Maintained safety standards during excursions, resulting in zero accidents or incidents.
  • Presented navigation and paddling instructions.
  • Built personal relationships with guests to promote positive experiences.
  • Created and managed company social media account.
  • Designed various marketing deliverables; such as digital flyers and printed rack cards.

Community Banker

Jonestown Bank & Trust Co.
11.2022 - 06.2023
  • Upheld high-quality service standards by consistently adhering to regulatory guidelines security practices and bank policies throughout all customer interactions.
  • Facilitated various customer transactions, including account openings.
  • Actively participated in team meetings, sharing insights and offering suggestions for process improvements to enhance the overall performance of the branch.
  • Managed customer experience by identifying opportunities to improve customer's financial wellbeing.
  • Cultivated strong customer relationships by providing tailored services and personalized interactions.


Education

Bachelor of Science - Marketing

Pennsylvania State University
University Park, PA
05.2022

Skills

  • Brand Promotion
  • Reporting
  • Event Coordination
  • CRM Management
  • Data Analytics
  • Microsoft Excel
  • Creative Design

Certification

Valley Forge Financial Group Practicum

June 2021 - August 2021


To certify the successful completion of the 2021 Valley Forge Practicum including topics on estate planning and life insurance, active versus passive investing, investment management, alternative investments, and retirement plan consulting.


Systema: Systematic Selling Dialogue Training

September 2020 - December 2020


To recognize the development of verbal selling skills achieved through completion of the Systematic Selling Dialogue Program at Penn State Smeal College of Business.


Timeline

Marketing/Executive Assistant

Jonestown Bank & Trust Co.
06.2023 - Current

Secretary

Swatara Watershed Association
03.2023 - Current

Community Banker

Jonestown Bank & Trust Co.
11.2022 - 06.2023

Guide/Marketing Specialist

Cocoa Kayak Rentals Hershey
05.2019 - Current

Bachelor of Science - Marketing

Pennsylvania State University

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Michael Ohlin