Michael Okupnik
Woodinville,WA
Summary
Results-Driven Marketing and Sales Professional with 4+ years of experience in driving business growth. Skilled in crafting and executing innovative marketing strategies across digital, video and event channels. Proven ability to manage budgets, lead high-performing teams, and close deals. Adept at leveraging AI and machine learning to optimize marketing campaigns, increasing ROI by 30%. Passionate about delivering exceptional customer experiences and achieving measurable results.
Overview
4
4
years of professional experience
Work History
Account Supervisor
Just Global
San Francisco
10.2024 - Current
- Drive customer success by managing $2M-$5M budgets, delivering measurable value through actionable insights that improve ROI and exceed client objectives
- Strengthen client relationships by analyzing and presenting performance metrics (CTR, CPA, ROAS), ensuring strategies align with customer goals and support pipeline growth
- Drove sales growth and client success by utilizing advanced Google product expertise, including YouTube Sequence and Performance Max campaigns, to optimize targeting, bidding, and messaging strategies
- Delivered a 300% YoY increase in conversion volume and a 50% YoY reduction in costs, maximizing ROI and aligning campaign performance with customer acquisition goals
- Lead a team of specialists to enhance customer satisfaction through expert problem-solving and mentorship, resolving conversion tracking challenges and improving campaign qualification by 35%
Account Manager
Just Global
San Francisco
04.2022 - 10.2024
- Increased client retention and upsell opportunities by implementing data-backed A/B testing, driving a 20% improvement in CTR and a 30% reduction in CPA across accounts
- Utilized Salesforce to manage customer pipelines, enhance forecasting, and generate insights, leading to a 25% increase in conversions and improved channel performance
- Designed innovative solutions leveraging AI-driven strategies and advanced SEM tools, boosting conversion volume by 300% YoY and reducing costs by 50% YoY
Account Associate
Just Global
San Francisco
10.2020 - 04.2022
- Supported account growth by conducting campaign analyses and enhancing customer engagement through landing page optimization, increasing CTR by 15% and organic traffic by 10%
- Improved operational efficiency by streamlining ad production processes, reducing turnaround time by 30% and enhancing ad performance by 20%
Digital Marketing Captain
COOP
Los Angeles
02.2021 - Current
- Led 100+ hours of mentorship and coaching, empowering 16 underrepresented college graduates to overcome underemployment through skill-building and confidence
Marketing, Events & PR Intern
NBC Sports
San Francisco
02.2021 - Current
- Created and implemented promotional campaigns for marketing partnerships with 6 Bay Area professional sports teams (Golden State Warriors, San Francisco Giants, San Francisco 49ers, Oakland Athletics, Sacramento Kings, San Jose Sharks)
- Copyedit press releases to send to media outlets and enhanced brand awareness on-site at events through community engagement efforts
Education
BA - Media Studies
San Francisco State University
05.2019
Skills
- Google Ads
- Google Display Network
- YouTube Ads
- Microsoft Ads
- Datorama
- Google Analytics
- Google Tag Manager
- Optmyzr
- SEMrush
- Asana
- Supermetrics
- Adobe Creative Suite
- Microsoft Office
- Generative Artificial Intelligence
- B2B
- SaaS
- Professional Sports
- Planning Software
- Technology
Coreexpertise
Google Ads (Search), Google Display Network, YouTube Ads, Microsoft Ads, Datorama, Google Analytics, Google Tag Manager, Optmyzr, SEMrush, Asana, Supermetrics, Adobe Creative Suite (Premiere Pro cc, After Effects), Microsoft Office (Excel, Word, PowerPoint), Google Ads, SEMrush, Generative Artificial Intelligence (GenAI), B2B, SaaS, Professional Sports, Planning Software, Higher Education, Technology
Timeline
Account Supervisor
Just Global
10.2024 - Current
Account Manager
Just Global
04.2022 - 10.2024
Digital Marketing Captain
COOP
02.2021 - Current
Marketing, Events & PR Intern
NBC Sports
02.2021 - Current
Account Associate
Just Global
10.2020 - 04.2022
BA - Media Studies
San Francisco State University
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