MICHAEL O’SULLIVAN II
Cumming,GA
Summary
Account management specialist in high-growth SaaS environments, focused on identifying upselling opportunities through market trend analysis. Mentor teams on best practices for client engagement and retention. Drive client satisfaction with tailored support and proactive communication.
Overview
11
11
years of professional experience
Work History
Director of Account Management
SDS Weather, Inc.
05.2020 - Current
- Managed portfolio of B2B accounts in high-growth Vertical SaaS ecosystem, driving engagement in emergency response sectors.
- Led strategic initiatives to enhance client relationships and drive account growth.
- Developed and implemented comprehensive account management processes to improve client satisfaction.
- Collaborated with cross-functional teams to align on client objectives and deliverables, ensuring seamless execution.
- Fostered partnerships with clients, improving retention rates through proactive communication and tailored support.
- Mentored and trained team members on best practices for account management and customer engagement.
- Analyzed market trends to identify opportunities for upselling and cross-selling services to clients.
- Collaborated with sales teams to secure contract renewals and maintain high client retention rates.
Market Manager
Creature Comforts Brewing
04.2019 - 04.2020
- Developed and executed marketing strategies that increased brand visibility and consumer engagement.
- Oversaw digital marketing initiatives, including social media campaigns and email marketing, to enhance brand outreach.
- Collaborated with sales teams to align marketing strategies with revenue goals and customer needs.
- Analyzed market trends and consumer feedback to inform product development and positioning strategies.
- Coordinated promotional events and collaborations with local businesses, boosting community presence.
- Built brand awareness in local market and increased penetration with proactive strategies.
On Premise Sales
United Distributors
03.2018 - 04.2019
- Cultivated relationships with assigned account buyers, promoting and supporting all brands within United brands portfolio to enhance brand visibility.
- Coordinated key account promotions and events for target brands and products, driving brand awareness and customer engagement.
- Facilitated meetings and account visits in the absence of senior sales representative to ensure continuity of client engagement.
- Diagnosed issues with draft systems to identify and resolve problems
- Troubleshoot an array of issues that may arise during any given day
- Conduct Quality Control Audits
- Delivered small orders to customers efficiently
Field Sales Representative
Atlanta Brewing Company
03.2016 - 03.2018
- Developed tailored sales pitches that addressed clients'' specific needs, resulting in a higher conversion rate of prospects into customers.
- Cultivated relationships with local retailers, enhancing product visibility and driving sales growth.
- Executed promotional events that elevated brand awareness and increased customer engagement.
- Conducted market research to identify sales opportunities and competitor activities.
- Analyzed sales data to identify performance trends, informing strategic adjustments for improved outcomes.
- Managed inventory levels and coordinated timely deliveries to ensure stock availability.
Education
Psychology
Indiana State University
Terre Haute, INSkills
- Innovative problem-solving
- Account management and growth
- Client retention strategies
- Strategic planning
- Interdepartmental collaboration
- Team collaboration
- CRM software proficiency
- Pipeline management
- Data-driven decision-making
- Creative solutions
- B2B sales
Technical Proficiencies
- Pipedrive
- Keap
- Monday
- Slack
- Fillout
- Google Business Suite
- Microsoft Office
- Canva
- Trello
- Notion
Timeline
Director of Account Management
SDS Weather, Inc.
05.2020 - Current
Market Manager
Creature Comforts Brewing
04.2019 - 04.2020
On Premise Sales
United Distributors
03.2018 - 04.2019
Field Sales Representative
Atlanta Brewing Company
03.2016 - 03.2018
Psychology
Indiana State University