Michael Pacheco
Austin,TX
Summary
Music industry professional with extensive experience in A&R, management, and touring. Proven ability to elevate artists into prominent brands through strategic collaboration and effective team dynamics. Strong track record of driving results and enhancing artist visibility in competitive markets.
Overview
21
21
years of professional experience
Work History
A&R + Artist Development + Tour Manager
South Coast Music Group
Charlotte, NC
09.2021 - Current
- Curated talent roster by identifying emerging artists and trends in music industry.
- Orchestrated marketing efforts for all developing acts alongside a small team
- Led creative meetings with artists to align vision and project objectives effectively.
- Conducted extensive travel throughout year for in-person meetings with artists, supporting ongoing development initiatives
- Advised artists on career decisions related to image and branding strategy based on current market trends.
- Directed day-to-day management of all developing acts.
- Developed innovative marketing strategies for brand positioning and awareness.
- Managed creative team to ensure alignment on project goals and timelines.
- Oversaw the production of digital content across multiple platforms and channels.
- Facilitated brainstorming sessions to generate fresh ideas and concepts for campaigns.
- Managed tours for artists while working remotely during events.
A&R
Airbit
Los Angeles, California
11.2019 - 09.2021
- Collaborated with producers and songwriters to develop impactful music projects.
- Evaluated demo submissions to select suitable tracks for label consideration.
- Fostered relationships with industry professionals to expand network and collaboration opportunities.
- Managed budgets for recording projects, ensuring efficient allocation of resources and funds.
- Traveled extensively throughout the year in order to conduct face-to-face meetings with potential signees or existing partners.
- Negotiated contracts with signed artists and producers.
- Conducted market research to determine trends in popular music genres that could be used as a basis for scouting new talent.
- Scheduled studio time for recording projects and managed budgets to ensure cost-effectiveness.
Tour Manager
Snow Tha Product
Los Angeles, California
02.2018 - 10.2020
- Coordinated logistics for tour schedules and travel arrangements.
- Managed communication between artists and venue staff.
- Oversaw merchandise inventory and sales during events.
- Developed itineraries to optimize artist performance schedules.
- Collaborated with marketing teams for promotional activities.
- Supervised on-site staff to ensure smooth event operations.
- Facilitated rehearsals and sound checks for live shows.
- Troubleshot and resolved execution issues, technical problems and vendor conflicts.
- Handled tour budgets, costs and allotted finances and tracked merchandise and product sales.
- Conducted pre-tour meetings with clients to discuss expectations and plans.
- Collaborated with security staff members, marketers and venue management teams.
Engineer
US Army
Fort Campbell, KY
02.2005 - 02.2012
- Deployed to Afghanistan in 2009.
- Collaborated with team members to complete tactical objectives and operations.
- Maintained and operated military vehicles in order to transport personnel, equipment, and supplies.
- Observed terrain features during patrols in order to identify potential threats or hazards.
- Provided security during convoy operations by monitoring roadways for suspicious activity or threats.
- Followed orders and carried out mission directives with professionalism and compassion despite chaotic and emotionally stressful circumstances.
- Participated in team-based tactical exercises focusing on effective communication and strategy implementation.
- Completed basic and advanced combat training courses, mastering individual soldier skills.
Education
High School Diploma -
Jack C Hays High
Buda, TX05-2004
Skills
- Artist/brand development
- Creative marketing
- Event and show advancement
- Team leadership
- Brand strategy
- Digital marketing
- Itinerary development
- Emergency preparedness
- Social media marketing
- Creative problem solving
- Budget and expense tracking
- Music release rollout planning
Timeline
A&R + Artist Development + Tour Manager
South Coast Music Group
09.2021 - Current
A&R
Airbit
11.2019 - 09.2021
Tour Manager
Snow Tha Product
02.2018 - 10.2020
Engineer
US Army
02.2005 - 02.2012
High School Diploma -
Jack C Hays High
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