Michael Page
Dallas-Fort Worth,TX
Summary
Senior SEO/AEO Manager with 8+ years building enterprise search programs and leading cross-functional teams across 100+ institutional partnerships representing $50M+ in program revenue. Proven track record executing complex site migrations (100+ completed, 35% avg. YoY growth) while pioneering AI-powered content optimization frameworks that doubled organizational output. Expert in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), team development, technical SEO, and executive stakeholder management. Seeking Director of SEO/Digital Marketing role to scale organic growth strategies and lead expanded teams in high-growth environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior SEO/AEO Manager
Risepoint
Dallas, Texas
07.2020 - Current
- Direct enterprise SEO/AEO strategy and operations for portfolio of 100+ university partners spanning all 50 U.S. states, representing $50M+ in annual program revenue and managing relationships with 20+ cross-functional stakeholders across editorial, product, and integrated marketing teams.
- Lead and mentor team of 4 SEO specialists across distributed partner accounts, establishing performance frameworks, professional development programs, and collaborative workflows that increased team productivity by 85% while maintaining high-quality deliverables and stakeholder satisfaction.
- Executed 100+ successful site migrations (platform, domain, URL) across partner portfolio, implementing comprehensive technical SEO strategies including crawlability optimization, redirect mapping, and structured data that achieved average 35% YoY organic traffic growth while protecting SERP rankings during complex transitions.
- Pioneered Answer Engine Optimization (AEO) framework and architected AI-powered content prompt system for creative teams, revolutionizing organizational content production methodology and doubling monthly output from 100 to 200+ articles while improving quality scores, search intent alignment, and AI search visibility.
- Spearheaded organizational adoption of Generative Engine Optimization (GEO) strategies across ChatGPT, Perplexity, Google AI Overviews, and Claude, positioning company as higher education industry leader in AI-powered search and capturing 25% more brand visibility in AI-generated search results.
- Architected scalable new program launch methodology incorporating SEO best practices, technical implementation standards, and performance benchmarking frameworks, reducing average time-to-market by 35% and ensuring consistent quality across all partner program launches.
- Established cross-functional SEO testing framework in partnership with editorial and integrated marketing teams, implementing structured A/B testing protocols and content optimization workflows that increased qualified lead conversion from organic channels by 30%.
- Promoted from SEO Specialist (July 2020) to Senior SEO/AEO Manager (January 2022)
Digital Marketing Specialist
U.S. Dermatology Partners
Dallas, Texas
11.2019 - 06.2020
- Managed comprehensive digital marketing strategy across $500K+ annual advertising budget for multi-location healthcare network with 50+ dermatology practice locations, optimizing paid search, display, and social media campaigns while ensuring HIPAA compliance.
- Developed and executed SEO roadmap for healthcare network spanning Texas and surrounding states, managing local SEO optimization, reputation management, technical site improvements, and content strategy for patient acquisition.
Senior Search Engine Optimization Analyst
LocaliQ (Gannett)
Dallas, Texas
10.2018 - 11.2019
- Led client advertising performance strategy and monthly executive stakeholder discussions, translating complex analytics into actionable insights and strategic recommendations that improved client retention rates by 25%.
- Managed multi-client digital campaign portfolio across diverse industries, optimizing paid and organic search performance while developing data-driven recommendations that increased client satisfaction scores.
Education
Bachelor of Business Administration (BBA) – Dual Degree - Management & Marketing
University of Texas at Arlington
01.2019
Skills
- Enterprise SEO Strategy & Program Management
- Answer Engine Optimization (AEO) & GEO
- Site Migration Strategy & Execution (100 completed)
- AI/ML Applications in Search (ChatGPT, Perplexity, Claude)
- Technical SEO & Site Architecture
- SEO Platforms: SEMRush, Ahrefs, Screaming Frog, Moz
- Google Analytics 4, Search Console, Tag Manager, Looker
- Platform Migrations (Domain, URL, CMS)
- Multi-Site Portfolio Optimization (100 sites)
- Team Leadership & Development (4 Direct Reports)
- Cross-Functional Stakeholder Management (20)
- Portfolio & Budget Management ($50M)
- Content Strategy Development & Governance
- Conversion Rate Optimization (CRO) & A/B Testing
- Performance Analytics & Statistical Analysis
- Competitive Intelligence & Market Research
- Program Launch & Go-to-Market Strategy
- Executive Communication & Strategic Planning
Websites
Certification
- Google Analytics Certified
- Google Analytics 4 (GA4) Certified
- SEMrush SEO Toolkit Certification
- Ahrefs Academy Certification
Accomplishments
- Executed 100+ successful site migrations (platform, domain, URL) across university partner portfolio spanning all 50 U.S. states, achieving average 35% YoY organic traffic growth while protecting SERP visibility during complex multi-stakeholder transitions.
- Pioneered Answer Engine Optimization (AEO) framework and developed AI-powered content prompt system for creative teams, revolutionizing organizational content production methodology and doubling monthly output from 100 to 200+ articles while improving quality scores and search intent alignment.
Timeline
Senior SEO/AEO Manager
Risepoint
07.2020 - Current
Digital Marketing Specialist
U.S. Dermatology Partners
11.2019 - 06.2020
Senior Search Engine Optimization Analyst
LocaliQ (Gannett)
10.2018 - 11.2019
Bachelor of Business Administration (BBA) – Dual Degree - Management & Marketing
University of Texas at Arlington