Michael Palm
Senior Account Executive
Chicago,IL
Summary
Dedicated Data Analytics Consultant professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Expert at driving sales and building relationships. Dedicated to exceeding quotas and expectations.
Overview
17
17
years of professional experience
2
2
years of post-secondary education
Work History
Data Analytics Consultant/ Practice Area Lead
Trellist Marketing
Chicago, IL
08.2021 - Current
- Analyzed marketing campaign data to produce reports and polished presentations, highlighting findings and recommending changes.
- Researched and resolved issues regarding integrity of data flow into databases.
- Strategically enhanced data analytics offering with marketing attribution, personalization, predictive analytics models and business analytics.
- Increased client revenues by 12% on average through data analytics consulting
Location Data Consultant
Self-Employed Freelancer
Chicago, IL
07.2016 - 08.2021
- Answered data questions for company leaders as subject matter expert to enhance decision making.
- Collaborated with multi-functional roles to communicate and align development efforts.
- Consulted with start-ups, location vendors and logistics companies on ways to visualize and monetize location data sets.
- Built presentation decks, created talk tracks and sales strategies that drove increased sales revenue of at least 10% for various clients.
- Orchestrated development of a front-end graphical interface that showed when a device was seen in clients retail locations.
Regional Sales Manager
NinthDecimal
Chicago, IL
06.2014 - 07.2016
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Led cross-functional team consisting of account management, data analytics, creative and operations.
- Led company in revenue generation in 2015 attaining 265% of quota ($6.5M sold vs. $2.3M quota)
- Secured number one mobile location vendor status at Target driving $3.5M in annual revenue.
Sales Director- Midwest
Genesis Media
Chicago, IL
11.2012 - 06.2014
- Spearheaded opening of Midwest market
- Grew revenues from $0 to $2.5Million in first 12 months
- Developed key partnerships with industry-leading media agencies to strengthen professional network and expand future business opportunities.
- Exceeded sales goals through effective time management and resource allocations.
Human Resources Consultant
ADP- TotalSource
Chicago , IL
08.2009 - 11.2012
- Partnered with senior leadership to establish and develop corporate and HR policies and procedures.
- Assisted senior management with making key decisions by developing and submitting performance and compensation reports with status updates and improvement recommendations.
- Partnered with leaders on HR and business functions using consultative approach to proactively identify and address issues and concerns.
- Impacted enterprise performance via organizational transformation, enhanced personnel engagement and effective alignment of HR strategy with business goals.
- Built HR consulting capabilities focused on clients undergoing organizational change and development
Sr. Database Marketing Consultant
InfoUSA
Naperville, IL
06.2005 - 06.2009
- Developed and delivered business information solutions.
- Traveled nationally to meet with customers and deliver clear company messages.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Education
Master of Professional Studies - Data Analytics- Business Analytics
The Pennsylvania State University
World Campus 05.2021 - Current
Master of Management - Corporate Innovation and Strategic Leadership
The Pennsylvania State University
World Campus 08.2019 - 12.2020
Skills
Data Analysis
Data Modeling
Audience Segmentation
Strategic Partnership Development
Strategic Planning
Excellent Communication
R
Power BI
Microsoft Office Suite
Timeline
Data Analytics Consultant/ Practice Area Lead
Trellist Marketing
08.2021 - Current
Master of Professional Studies - Data Analytics- Business Analytics
The Pennsylvania State University
05.2021 - Current
Master of Management - Corporate Innovation and Strategic Leadership
The Pennsylvania State University
08.2019 - 12.2020
Location Data Consultant
Self-Employed Freelancer
07.2016 - 08.2021
Regional Sales Manager
NinthDecimal
06.2014 - 07.2016
Sales Director- Midwest
Genesis Media
11.2012 - 06.2014
Human Resources Consultant
ADP- TotalSource
08.2009 - 11.2012
Sr. Database Marketing Consultant
InfoUSA
06.2005 - 06.2009