MICHAEL PARKER
Denver,CO
Summary
Versatile content editor, writer, and strategist with 12 years of experience with integrated marketing. Expert in applying strategic thinking to create engaging copy that adheres to brand guidelines. Adept at problem-solving, particularly in transforming complex information into clear, reader-friendly text. Proficient in MS Office, Adobe Acrobat, content strategy, and AP Stye.
Overview
16
16
years of professional experience
Work History
Sr. Content Marketing Manager
Cisco
07.2023 - Current
- I contribute to the strategy, production, and execution of various customer-facing marketing assets for Cisco Duo
- Working cross-functionally with brand, PMM, and other teams, I take complex information and turn it into concise, effective storytelling to communicate Duo’s value prop to customers and prospects.
Senior Manager of Content Marketing
Pax8
05.2022 - 07.2023
- I led a team of three writers who were tasked with creating various international marketing campaigns for the Pax8 Cloud Marketplace
- Responsible for editing, creative direction, and occasional writing, I served as a high-level brand steward who regularly provided feedback to writers as we produced a variety of assets, including blog posts, case studies, landing pages, emails, and more.
Content Marketing Manager
Cisco
09.2021 - 05.2022
- On a team of six writers, I lead the content development process for various B2B cybersecurity assets, including Duo content, blog posts, social media posts, web copy, and whitepapers
- In collaboration with project and product managers, I filled in content gaps throughout the Cisco website and contributed to various other projects as necessary.
Writer/Editor
Transamerica
02.2021 - 09.2021
- Responsible for the creation and publication of various insurance industry assets, including client- and broker-facing emails, flyers, brochures, proposals, and others
- Key stakeholder in the Workplace Solutions editing and quality assurance process, ensuring all content is in brand voice, adheres to company style guidelines, and is free of grammatical errors.
Senior Copywriter
BECU
06.2017 - 10.2020
- Created the digital brand voice of Washington’s largest credit union
- Responsible for the timely development of newsletters, feature articles, web copy, brochures, and the coordination of social media campaigns
- Liaised across teams to research and verify informative copy used in converting interested parties into credit union members.
Content Writer
RootMetrics
01.2016 - 04.2017
- Published mobile phone industry-specific blog posts, comprehensive subject reports, and help center FAQs
- Collaborated to develop and present brand-specific messages in line with evolving industry trends
- Led introduction of innovative editing process; and extracted raw, complex data to create captivating narratives
- Contributed to the development of business reports.
Content Marketing Manager
BitTitan.com
07.2014 - 01.2016
- Created product guides and other collateral for MigrationWiz, a cloud migration platform
- Performed writing and content development to transform complex technical information into customer-friendly language
- Assisted with FAQ support.
Co-Founder, Writer, Editor
SeahawkAddicts.com
08.2008 - 09.2014
- Maintained Seattle Seahawks-centered blog; organized content, assigned stories, and featured exclusive reports on training, live game chats, podcasts, interviews, and in-depth analyses
- Managed social media content to drive readership.
Content Marketing Manager
Kentico Software
12.2012 - 06.2014
- Functioned across departments to develop marketing assets
- Spearheaded the composition of whitepapers, blog posts, product copy, and case studies with local and Czech-based colleagues
- Created style guide and brand book; outlined key features.
Education
Bachelor of Arts - Journalism
California State University Long Beach
Long Beach, CA12.2003
Skills
- Keyword analysis
- Content Strategy Development
- Content Editing
- Contractor Management
Timeline
Sr. Content Marketing Manager
Cisco
07.2023 - Current
Senior Manager of Content Marketing
Pax8
05.2022 - 07.2023
Content Marketing Manager
Cisco
09.2021 - 05.2022
Writer/Editor
Transamerica
02.2021 - 09.2021
Senior Copywriter
BECU
06.2017 - 10.2020
Content Writer
RootMetrics
01.2016 - 04.2017
Content Marketing Manager
BitTitan.com
07.2014 - 01.2016
Content Marketing Manager
Kentico Software
12.2012 - 06.2014
Co-Founder, Writer, Editor
SeahawkAddicts.com
08.2008 - 09.2014
Bachelor of Arts - Journalism
California State University Long Beach
Similar Profiles
UMA MAHESWARA PALLEUMA MAHESWARA PALLE
Software Engineer at CiscoSoftware Engineer at Cisco
Shawn RichardsonShawn Richardson
Deal Assurer at CiscoDeal Assurer at Cisco
Alma Fernández JiménezAlma Fernández Jiménez
Emerging Talent Specialist at CiscoEmerging Talent Specialist at Cisco
Haya AlzeerHaya Alzeer
Senior Customer Success Specialist – Cybersecurity at CiscoSenior Customer Success Specialist – Cybersecurity at Cisco
Jason BorensteinJason Borenstein
Partner, Director of Construction Management at Blue Horse Construction LLCPartner, Director of Construction Management at Blue Horse Construction LLC