Michael Patestas
Lincoln,Nebraska
Summary
Experienced marketing and PR professional skilled in digital marketing, brand development, revenue growth, and continuous improvement. Proven track record of transforming businesses through effective strategies, boosting brand awareness and profitability. Expertise in launching successful PR campaigns, strengthening stakeholder relations, and delivering various digital services. Skilled in creating engaging content and innovative marketing strategies to drive customer satisfaction and revenue.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Process Improvement Coordinator
Nebraska Department Of Health And Human Services
03.2023 - Current
- Drive agency innovation through Lean Six Sigma, fostering a culture of improvement
- Collaborate with hospitality employees at all levels, including leadership, to identify and enhance areas of opportunity
- Act as a change catalyst, directing and influencing others while partnering with process owners and IT resources to enable data-driven process improvement
- Engineering and implementation of new sensitive processes to boost operations and internal / operational procedures
- Played a crucial role in acquiring feedback for past and current processes to articulate issues and open doors to new opportunities
- Maximize overall efficiency and improved staffing productivity
- Managed development and implementation of lean and continuous improvement manufacturing initiatives across production environment.
Director of Public & Media Relations
Roca Berry Farm, Inc.
09.2018 - 04.2023
- Succeeded as the only non-director to boost performance and improve organization reputation.
- Build strong media relations with external outlets, news channels, and local partnering businesses.
- Produced and distributed internal and external communications.
- Executed social media plans to create cohesive online presence.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
Digital Success Strategist
Lincoln Journal Star
04.2022 - 02.2023
- Establish partnerships with companies to expand business at regional and national levels while serving as the collaborate digital success strategist
- Deliver integrated marketing campaigns to clients, including SEO, SEM, behavior retargeting, reporting, first-party data, interactive and traditional digital content strategy & writing, marketing plans, eCommerce, and social media management
- Plan, analyze, and forecast digital impressions for the creative firm
- Increased overall progress by strategizing internal operating procedures
- Responsible for managing campaign progress and annual pillar revenue targets to surpass prior year reports
- Provide sales reps with tools to obtain new client accounts and revenue
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
Business Development Analyst
Jacht Advertising Agency
01.2021 - 01.2022
- Responsible for assessing and analyzing agency processes to identify all areas for improvement to provide resulting group benefits, researching and reviewing time spent with clients to establish a correct time record of services provided to clients
- Increased agency progress by establishing professional account analysis
- Provided in-depth reports, which resulted in revenue growth, increased client loyalty, and a wide-spread expansion of services offered
- Developed, executed and updated project management plans for account initiatives.
- Identified potential customers in target markets.
Director of Risk Management
Interfraternity Council, University of Nebraska Lincoln
11.2020 - 12.2021
- Emphasized governance and management to identify and mitigate operational and strategic risks in-person and online
- Developed risk management tools, practices, and policies to analyze and report enterprise risks based on an executive framework
- Increased overall male greek body population by 25%
- Connect with external organizations to identify new marketing goals, and establish new organizational relations
- Established and oversaw application of operational risk policies, technology and tools and governance processes to create lasting solutions for minimizing losses.
- Took initiative in gathering information and solving problems independently within highly structured corporate environment.
Director of Public Relations
Interfraternity Council, University of Nebraska Lincoln
11.2019 - 12.2020
- Maintained proactive media relations program by distributing news releases for placement.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Executed social media plans to create cohesive online presence.
Operations Coordinator
Roca Berry Farm, Inc
01.2013 - 01.2018
- I efficiently coordinate daily operations, collaborate with cross-functional teams to streamline processes, and monitor performance to propose solutions for enhanced efficiency
- I assist in developing SOPs, serve as a point of contact for stakeholders, track project timelines, manage inventory and procurement, support recruitment and onboarding, analyze data for decision-making, and stay updated with industry trends
- Provided direction and guidance to internal teams in order to achieve targets.
- Implemented troubleshooting, root cause analysis and issue resolution.
Education
Bachelor of Journalism - Public Relations, Advertising, And Applied Communication
University of Nebraska - Lincoln
Lincoln, NE05.2022
Associate of Applied Science - Business Administration And Management
University of Nebraska Lincoln
Lincoln01.2020
Skills
- SEO / SEM
- Omnichannel Marketing
- Brand Development
- Social Media Email Marketing
- Data & Website Analytics
- Building Relationships
- Copywriting / Editing
- Account Management
- Adobe Suite
- Microsoft Office
- Google Analytics
- Data / Google Workspace
- Social Media Platforms
- Facebook Business Suite
- HTML / CSS Coding Skills
- Design Video Skills
- Photography Skills
- Financial Records
- Marketing Activities
- Inventory Control
- Investigative Research
- 5S Principles
Accomplishments
- Greek body, fostering connections with other Greek councils, local busi-nesses/organizations, and the Lincoln community
- Developed social me-dia plans, managed projects, and implemented organizational branding
- Led campaigns to boost student engagement and reputation
- Estab-lished a professional relationship between University of Nebraska Lincolnand Interfraternity Council
- Increased overall male greek body population by 25%
- Connect with external organizations to identify new marketing goals, andestablish new organizational relations
- Create social presence, photograph key moments, document all events.
Certification
- Google Analytics Certification, Google Analytics Academy - 2020
- Certified Lean Six Sigma Green Belt, State of Nebraska COE - 2023
Languages
Spanish
Professional Working
German
Professional Working
Timeline
Process Improvement Coordinator
Nebraska Department Of Health And Human Services
03.2023 - Current
Digital Success Strategist
Lincoln Journal Star
04.2022 - 02.2023
Business Development Analyst
Jacht Advertising Agency
01.2021 - 01.2022
Director of Risk Management
Interfraternity Council, University of Nebraska Lincoln
11.2020 - 12.2021
Director of Public Relations
Interfraternity Council, University of Nebraska Lincoln
11.2019 - 12.2020
Director of Public & Media Relations
Roca Berry Farm, Inc.
09.2018 - 04.2023
Operations Coordinator
Roca Berry Farm, Inc
01.2013 - 01.2018
Bachelor of Journalism - Public Relations, Advertising, And Applied Communication
University of Nebraska - Lincoln
Associate of Applied Science - Business Administration And Management
University of Nebraska Lincoln