Visionary marketing executive with over 15 years of proven expertise in driving growth, innovation, and market dominance. Renowned for crafting transformative strategies that fuse data-driven insights with creative brilliance to deliver measurable, high-impact results. Adept at leading multimillion-dollar campaigns across digital platforms, scaling businesses to new heights, and mentoring high-performing teams to exceed ambitious goals. A natural leader and collaborator with a sharp eye for emerging trends, I thrive on translating complex challenges into actionable opportunities that amplify brand value, maximize ROI, and empower clients nationwide.
Hi, I’m
Michael Petrack
Director Of Marketing
Raleigh-Durham-Chapel Hill Area,NC
Summary
Overview
15
years of professional experience
Work History
Select GCR
Director of Marketing
03.2024 - 10.2024
Job overview
- Led nationwide marketing initiatives to expand Select GCR’s market presence and assist businesses in securing government contracts
- Managed a six-figure ad budget across Google Ads, Facebook, LinkedIn, and programmatic platforms, achieving exceptional ROI and conversion rates
- Directed targeted email campaigns to over 1 million recipients, leveraging automation tools like HubSpot and Pardot for optimized engagement and lead nurturing
- Produced high-value educational content, including webinars, blogs, and case studies, positioning Select GCR as a trusted authority in government contracting
- Achieved a 30% increase in lead-to-client conversions by aligning marketing strategies with business development objectives and refining audience segmentation
- Mentored a high-performing marketing team, fostering collaboration and innovation to meet aggressive growth targets
Creative / Marketing / Communications Advisor
10.2021 - Current
Job overview
- Provided strategic consulting for businesses, focusing on enhancing brand visibility across digital platforms like social media, email marketing, and websites
- Created and executed innovative content strategies that increased engagement, improved lead generation, and expanded client acquisition
- Developed tailored marketing solutions for diverse industries, including legal, healthcare, and B2B, delivering high-ROI campaigns
- Worked closely with internal teams to ensure seamless campaign execution and optimization for maximum audience impact
The Law Corner
Director of Marketing & Communications
02.2020 - 09.2021
Job overview
- Led digital marketing campaigns across social media, websites, and email, boosting user engagement and conversion rates
- Managed content creation and distribution, ensuring cohesive brand messaging and aligning content with business objectives
- Conducted comprehensive competitor analysis and optimized marketing strategies to increase ROI and lead generation
- Collaborated cross-functionally with the creative, content, and analytics teams to improve campaign efficiency and effectiveness
Atlas.vet
Digital Media Specialist
01.2019 - 07.2019
Job overview
- Designed digital media assets for multi-platform campaigns, ensuring cohesive branding and messaging
- Created compelling graphics and videos to support digital initiatives and promote services across websites and social media channels
- Worked with cross-functional teams to implement digital marketing strategies that increased audience reach and engagement
- Optimized visual assets for use on both organic and paid media platforms, improving campaign performance
Today’s Home Builder TV Show
Creative & Communications Director
05.2017 - 07.2018
Job overview
- Directed and produced high-impact video content for national TV episodes and commercials, overseeing all production phases from concept to completion
- Traveled nationwide to work with hosts, talent, and producers, capturing compelling testimonials and environmental footage
- Managed post-production video editing, integrating motion graphics and animations to create engaging content for broadcast
- Spearheaded vendor marketing efforts, collaborating with vendors and partners to create targeted campaigns and increase brand exposure on the show’s platform
Strange Brain Media Group
Content & Brand Strategist
09.2014 - 05.2017
Job overview
- Managed digital and traditional marketing strategies to enhance brand visibility and corporate communication
- Executed SEO, PPC campaigns, and social media strategies, resulting in increased web traffic and customer engagement
- Developed and implemented long-term content strategies for clients, building their brand identity and positioning in their respective industries
- Collaborated with senior leadership to refine brand messaging and align marketing initiatives with overall business objectives
Goldenkey
Director of Communications
01.2016 - 03.2017
Job overview
- Crafted targeted marketing campaigns, including testimonial videos and social media content, to drive user engagement and company growth
- Developed value-driven messaging and executed large-scale content strategies, positioning Goldenkey as a thought leader in its industry
- Led communications initiatives aimed at building brand credibility and fostering strong relationships with clients and partners
- Delivered key metrics and performance reports to senior leadership, demonstrating the impact of communications efforts
Certifications
Certifications
- Foundations of Digital Marketing and E-Commerce – Google
Issued Jan 2024 · Expires Jan 2026
Credential ID: 2JENYMGGRFXW - Attract and Engage Customers with Digital Marketing – Google
Issued Jan 2024 · Expires Jan 2026
Credential ID: TQKZ7XPYWMZK - Foundations of Project Management – Google
Issued Jan 2024 · Expires Jan 2026
Credential ID: VYALLV58YDVU - Meta Social Media Marketing Professional Certificate – Meta
Issued Jan 2024
Timeline
Director of Marketing
Select GCR
03.2024 - 10.2024
Creative / Marketing / Communications Advisor
10.2021 - Current
Director of Marketing & Communications
The Law Corner
02.2020 - 09.2021
Digital Media Specialist
Atlas.vet
01.2019 - 07.2019
Creative & Communications Director
Today’s Home Builder TV Show
05.2017 - 07.2018
Director of Communications
Goldenkey
01.2016 - 03.2017
Content & Brand Strategist
Strange Brain Media Group
09.2014 - 05.2017
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